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March 01 3 min

User Paths: a New Tool for User Journey Visualization

MyTracker introduces User Paths, a new free tool for analyzing user behavior on a website or mobile app.

March 01 5 min

[NEW] MyTracker Introduces Order Analytics for E-commerce

The new E-commerce tool enables you to analyze revenues with a breakdown by order and product of online stores.

October 23, 2023 3 min

Raw Data Export from MyTracker Now Made Even Easier

You no longer need an API to export raw data from MyTracker. Thanks to our new functionality, you can do this directly from the tracker interface.

October 06, 2023 3 min

Update: Malicious IP Addresses Metric Now Available in Fraud Scanner

Our newest addition to MyTracker is the Malicious IP Addresses metric. Read more!

September 04, 2023 3 min

Automatic Tracking of Website Events – Now in MyTracker

Automatic tracking of website events is already available to all MyTracker users for free.

July 07, 2023 4 min

MyTracker’s Insights: New Free Tool to Analyze Audiences’ Interests

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

June 27, 2023 3 min

How to Identify Fraud in Lead Generation Campaigns: Fake Data Metric now in Fraud Scanner

Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.

June 19, 2023 3 min

Updated VK Ads integration: iOS re-engagement campaigns without IDFAs and reliable cross-device targeting

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

May 22, 2023 9 min

How to Track Pre-Installs for Google Play Auto Install (PAI)

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

April 19, 2023 3 min

[NEW] Fraud Scanner Now Analyzes All Web Sessions as Part of Web Campaigns

From now on, in addition to analyzing and checking the first visits to a website, our Fraud Scanner also looks into all sessions of users acquired through ad campaigns.

March 07, 2023 3 min

Update: A Single Metric to Detect Bots and Emulated Devices

You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

December 01, 2022 3 min

All Ad Fraud Data Now Available in One Dashboard

Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

November 11, 2022 3 min

New Way to Detect Fraud Using Machine Learning in MyTracker

Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

October 27, 2022 3 min

MyTracker’s New Feature: Audiences

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

August 15, 2022 4 min

Free Cross-Device Attribution and Reattribution Now in MyTracker

Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

May 19, 2022 3 min

Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

April 15, 2022 3 min

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

March 22, 2022 3 min

How to transfer transaction data using Custom Revenue after the suspension of Google Play Billing for users from Russia

Google Play Billing suspencion and revenue tracking options in MyTracker.

March 22, 2022 3 min

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

March 11, 2022 3 min

MyTracker to continue uninterrupted operations

All MyTracker services will continue to operate as usual.

December 16, 2021 3 min

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

November 08, 2021 3 min

Free Facebook attribution for Android now available in MyTracker

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

November 02, 2021 3 min

MyTracker’s Fraud Scanner Can Now Detect Ad Fraud in Website Traffic

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

October 25, 2021 3 min

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

September 07, 2021 3 min

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

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