Feed

March 07 3 min

Update: A Single Metric to Detect Bots and Emulated Devices

You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

December 01, 2022 3 min

All Ad Fraud Data Now Available in One Dashboard

Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

November 11, 2022 3 min

New Way to Detect Fraud Using Machine Learning in MyTracker

Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

October 27, 2022 3 min

MyTracker’s New Feature: Audiences

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

August 15, 2022 4 min

Free Cross-Device Attribution and Reattribution Now in MyTracker

Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

May 19, 2022 3 min

Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

April 15, 2022 3 min

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

March 22, 2022 3 min

How to transfer transaction data using Custom Revenue after the suspension of Google Play Billing for users from Russia

Google Play Billing suspencion and revenue tracking options in MyTracker.

March 22, 2022 3 min

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

March 11, 2022 3 min

MyTracker to continue uninterrupted operations

All MyTracker services will continue to operate as usual.

December 16, 2021 3 min

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

November 08, 2021 3 min

Free Facebook attribution for Android now available in MyTracker

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

November 02, 2021 3 min

MyTracker’s Fraud Scanner Can Now Detect Ad Fraud in Website Traffic

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

October 25, 2021 3 min

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

September 07, 2021 3 min

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

July 21, 2021 3 min

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

June 15, 2021 3 min

Audience segmentation now available for download from MyTracker

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.

April 16, 2021 4 min

MyTracker Solutions for iOS 14.5 Update

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

April 06, 2021 3 min

Churn Prediction Now in MyTracker

Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.

March 19, 2021 3 min

Ad monetization platform AdMob – now in MyTracker!

With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.

July 29, 2020 5 min

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

July 23, 2020 3 min

Pre-installs tracking: now in MyTracker!

From now on, MyTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

July 06, 2020 4 min

Web attribution – now in MyTracker

MyTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

October 28, 2019 4 min

MyTracker introduces ad revenue tracking and prediction

With MyTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Builder section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).

October 07, 2019 3 min

Multi-platform analytics – now in MyTracker

Great news! We have added visitor tracking for websites to MyTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.

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