Automatic tracking of website events is already available to all MyTracker users for free.

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

From now on, in addition to analyzing and checking the first visits to a website, our Fraud Scanner also looks into all sessions of users acquired through ad campaigns.

You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

Google Play Billing suspencion and revenue tracking options in MyTracker.

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

All MyTracker services will continue to operate as usual.

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.