MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.

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Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

MyTracker to continue uninterrupted operations

All MyTracker services will continue to operate as usual.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

Free Facebook attribution for Android now available in MyTracker

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

MyTracker’s Fraud Scanner Can Now Detect Ad Fraud in Website Traffic

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Audience segmentation now available for download from MyTracker

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.

MyTracker Solutions for iOS 14.5 Update

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

Churn Prediction Now in MyTracker

Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.

Ad monetization platform AdMob – now in MyTracker!

With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.

MyTracker presents a new tool to allow mobile fraud protection

A new Fraud Scanner tool by MyTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

Pre-installs tracking: now in MyTracker!

From now on, MyTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

Web attribution – now in MyTracker

MyTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Audience Segmentation Now in MyTracker

Learn how to divide your users into groups according to socio-demographic characteristics, traffic sources, activity, and custom events.

MyTracker introduces ad revenue tracking and prediction

With MyTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Builder section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).

Multi-platform analytics – now in MyTracker

Great news! We have added visitor tracking for websites to MyTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.

MyTracker: new feature to collect user-level statistics

Every business, big or small, wants to know its real customer base and not be preoccupied with devices or platforms. But fragmented content consumption on multiple mobile devices is here to stay. What happens is that most tracking systems and attribution providers falsely detect multiple app users, which results in unreliable statistics and renders further data analysis less useful.

We are launching a beta test of a new function that brings you user-level statistics and believe that it will further improve your product and business.

MyTracker update is out – now it supports forcingPeriod!

MyTracker is now better than ever! We’ve updated our SDK to make data collection much faster and smoother. 

We’ve also introduced forcingPeriod, a new feature for obtaining user data even if your app is uninstalled immediately after the initial install or launch.

MyTracker now shares raw data with you

From now on you can download data generated by your mobile applications connected to MyTracker in raw format (“raw data”). You will have access to complete set of events without specific aggregation but with additional useful parameters provided by Mail.Ru Group, i.e. geo, source of install, etc.

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