MyTracker introduces User Paths, a new free tool for analyzing user behavior on a website or mobile app.

The new E-commerce tool enables you to analyze revenues with a breakdown by order and product of online stores.

You no longer need an API to export raw data from MyTracker. Thanks to our new functionality, you can do this directly from the tracker interface.

Our newest addition to MyTracker is the Malicious IP Addresses metric. Read more!

Automatic tracking of website events is already available to all MyTracker users for free.

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

From now on, in addition to analyzing and checking the first visits to a website, our Fraud Scanner also looks into all sessions of users acquired through ad campaigns.

You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

Google Play Billing suspencion and revenue tracking options in MyTracker.

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

All MyTracker services will continue to operate as usual.

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.