MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

Google Play Billing suspencion and revenue tracking options in MyTracker.

All MyTracker services will continue to operate as usual.

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.

With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.

A new Fraud Scanner tool by MyTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

From now on, MyTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

MyTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Learn how to divide your users into groups according to socio-demographic characteristics, traffic sources, activity, and custom events.

With MyTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Builder section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).

Great news! We have added visitor tracking for websites to MyTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.

Every business, big or small, wants to know its real customer base and not be preoccupied with devices or platforms. But fragmented content consumption on multiple mobile devices is here to stay. What happens is that most tracking systems and attribution providers falsely detect multiple app users, which results in unreliable statistics and renders further data analysis less useful.

We are launching a beta test of a new function that brings you user-level statistics and believe that it will further improve your product and business.

MyTracker is now better than ever! We’ve updated our SDK to make data collection much faster and smoother. 

We’ve also introduced forcingPeriod, a new feature for obtaining user data even if your app is uninstalled immediately after the initial install or launch.

From now on you can download data generated by your mobile applications connected to MyTracker in raw format (“raw data”). You will have access to complete set of events without specific aggregation but with additional useful parameters provided by Mail.Ru Group, i.e. geo, source of install, etc.