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Audience analytics for mobile apps and websites

Explore your target audience. Segment users based on activity and revenue generation. Filter out bots, and export data to advertising networks for accurate targeting and retargeting campaigns.

Unlock invaluable audience insights

User interests and sociodemographic data
Identify the interests and demographics of your most valuable audiences.
Use this information to improve your target campaigns, monitor changes in your audience's interests, adapt your marketing campaigns, and stay relevant while attracting new users.
Traffic and site visit analysis
Discover who visits your site or downloads your app— and where they're coming from. Generate reports by user session, activity, retention, and bounce to visualize user journeys. Then create funnels based on automatic or custom events.
Audience segmentation
Identify promising segments of your target audience. Create segments of your audience based on factors like demographics or activity, analyze their activity, and retarget them across ad networks with seamless integration to third-party ad platforms.
Find out how many sessions and installs come from bots and not real people to assess the number of fake sessions and installs. Notify your partner whenever a fraud is uncovered, ask them to block suspicious sources, and claim back your budget.
The advantage of MyTracker is that it can be used for both websites and mobile apps. Unlike most analytics systems, MyTracker provides enriched statistics based on its own data (social demographics, employment, interests, education).
Andrey Chekhlov
Head of Analytics at Sravni.ru
Among the multitude of mobile analytics services, MyTracker is a standout for me.
It offers easy onboarding and implementation along with a variety of reports that I can customize to fit my specific needs.
With its built-in integrations, MyTracker has helped me streamline partner traffic management. I can see great potential in our collaboration.
Artur Demkin
Chief Marketing Officer at AM Capital
MyTracker is a highly user-friendly and advanced analytics service. Its deep links and technical capabilities surpass the solutions offered by the market’s key players.
A crucial competitive advantage for our company is the quality of technical support: they always provide fast and effective assistance.
Ivan Tkachuk
Head of Digital at FoodBand
We chose MyTracker to cooperate with a CPA agency as we realized that the existing analytics system failed to identify fraud traffic. MyTracker brought us direct cost savings and lower CAC.
Konstantin Novikov
E-commerce Product Manager at Yobidoyobi
I am happy to be working with MyTracker. Their support team are always there to help and handle my questions quickly and effectively.

The system itself is quite easy to manage and integrate, and the number of reports available is simply stunning. You can build customized reports, which is precisely what I need for my tasks.

Integration with MyTracker makes CPA management that much easier for partners. It’s great that MyTracker works with both websites and mobile apps. Audience analysis is the feature I like best as it gives you detailed statistics based on sociodemographic parameters, job, interests, and education of your users. This is extremely valuable information that very few competitors can provide.

MyTracker’s Fraud Scanner is ahead of most of the competition thanks to its high precision in fraud detection. The tool has many helpful functions such as history of sales and assessment of user behavior. All this reduces the likelihood of fraud and makes cooperation with partners much more transparent.
Denis Fedin
Digital Marketing Specialist, Lady & Gentleman CITY

Take your audience analysis to the next level

Get quick reports on key metrics
Analyze your traffic acquisition, sources of revenue, and audience retention in just a few clicks.
Use the Report Constructor
Get detailed reports with the exact metrics, timeframe, and breakdown you need.
Export raw data
Access raw data and have it exported through the interface or API.
Distinguish between devices and users
Find out how many unique users interact with your product, regardless of cookie status and devices.
Distinguish between people and bots
Flag bot clicks and downloads to identify ad fraud and protect your budget.
Understand your user behaviour
Identify the stages where you lose customers to optimize the user journey.
Empower your business with data-driven insights
Unlock confident choices by leveraging precise analytics and eliminating the guesswork.