See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.
SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!
Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!
Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.
In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.
See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.
In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.
The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.
MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.
This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.
Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.
Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.
In this guide, we will look at working with raw data and fraud using the Quick Installs metric.
Google Play Billing suspencion and revenue tracking options in MyTracker.
You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.
We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.