Getting users to spend more time in your app is often easier said than done. This post looks at 6 tried and tested methods for boosting in-app engagement.
Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.
We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.
There are multiple routes to app monetization, giving brands and developers plenty of options when it comes to ways to make a profit. In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.
Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.
This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how myTracker can effectively address them.
Access to large amounts of historical data gives companies the advantage of being able to predict user actions. In this article, we will walk you through the benefits of myTracker's predictive analytics model.
With myTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.
Apart from having the most potential, mobile gaming is also the most challenging niche in the mobile application market. Here are the 10 relevant metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.
myTracker has released an update that enables you to set up revenue data uploads to your account from server to server (S2S) on your own. Read on to find out more about the update.
A hundred different paths, including social networks, contextual advertising, direct and affiliate links, and search engines, lead users to websites and apps. All these traffic sources can be roughly divided into organic and non-organic.
This article addresses:
As a mobile app developer, how do you make sure there are more new users than those who leave?
The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.
In order to know more about site visitors and mobile application users, you need to use data segmentation tools. A segment is a group of users selected according to specified parameters. Segments allow you to highlight the data you need, compare it with the overall metrics, and begin a detailed analysis of your audience.
Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?
After an app is installed, users often become dormant or even uninstall it from their devices. Dedicated campaigns are initiated to return such users, including push notifications, retargeting and mailouts. In this case, attribution turns into reattribution.
Gathering and analysing ad costs have never been easier with myTracker's single interface. A real time saver, it will spare you the effort of downloading data manually from multiple sources to consolidate into a spreadsheet. All needed data are already in myTracker. All it takes is specifying the ad rates, and you gain insight into your overall ad costs and key performance metrics such as ROI and ARPU.
Metrics such as the number of installs or LTV can say a lot about your app, revealing how effective your traffic-driving techniques are, how good the traffic turns out to be and whether your promotional efforts are actually paying off. But you can hardly use this information to improve the product as it lacks specificity. What's a new user’s journey like in the app? At what point does the number of users plummet? What purchases are least frequent, and which levels remain unbeaten?
At myTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.
It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.
The myTracker team is here to share its own data on the evolution of Russian mobile gamers’ habits in the first half of 2020. We have analysed audience behaviours in the period from 23 March through 28 June across more than 1,000 mobile games with myTracker integration, comparing them with last year and pre-lockdown metrics.
A new Fraud Scanner tool by myTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.
The ad platforms team at My.Games is responsible for monetizing and acquiring new users on gaming titles such as WarRobots, Hustle Castle, HAWK: Freedom Squadron and Left to Survive. In our new article we asked them to share how the team managed to significantly increase ROI and scale campaigns using LTV predictions by myTracker.