MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.

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Personalized App Onboarding: Successful Apps Case Study

See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.

Everything You Need to Know About SKAdNetwork 4.0

SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

Free Cross-Device Attribution and Reattribution Now in MyTracker

Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

5 Tips for Marking Up Custom Events in a Mobile App

In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

How to Predict a Mobile App's LTV on Your Own

Learn to make data-based device revenue predictions with our step-by-step guide.

ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

How to Use Machine Learning Models in Mobile App Personalization

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

5 Proven Ways to Improve Your In-app Offers

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

A Step-by-step Guide to Exporting Raw Data from MyTracker and Analyzing It for Fraud

In this guide, we will look at working with raw data and fraud using the Quick Installs metric.

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

7 Inspiring App Onboarding Examples That Will Help You Retain Users

You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

MyTracker to continue uninterrupted operations

All MyTracker services will continue to operate as usual.

8 Best Mobile Analytics Tools of 2022

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

[Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

5 Reasons Users Fail to Engage with Your App

Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.

7 Strategies to Improve In-App User Retention

7 strategies that can reliably help increase retention for different types of apps.

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