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3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

myTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

myTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

The Complete Guide to SKAdNetwork Conversion Value

In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.

All You Need to Know About How to Soft Launch a Game App

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

Types of Mobile Ad Fraud and Mobile Fraud Metrics

All you need to know about the five types of mobile ad fraud (click flooding, click injection, bots, prohibited traffic, and SDK spoofing) and how to identify fraud using special fraud metrics.

    Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in myTracker!

    myTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

    App Deep Linking 101: How It Works & What You Need to Know

    App deep linking works a little differently from your standard easy-breezy site hyperlink, and in this post, we’re going to discuss everything you need to know about how it all works.

    3 Steps to Spotting Fraud in E-commerce Apps with Fraud Scanner

    We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.

    Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

    Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

    How to Make the Most of Your In-app Subscriptions

    In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

    3 Types of Metrics to Detect Bots in Mobile Apps & How to Use Them

    All you need to know about detecting bots in mobile apps in our guide!

    Audience segmentation now available for download from myTracker

    Audience segment identifiers can now be downloaded from myTracker for use in other systems or advertising accounts.

    Top 10 Questions about the iOS 14.5 Update

    What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The myTracker team has gathered data on actual user experience with ATT and is sharing it now!

    It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

    The myTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

    The 10 Worst Fraud Scenarios in E-commerce Apps

    Only 60% of internet traffic is human, with the remainder generated by various bots. Learn about different types of e-commerce fraud to take adequate measures to improve your earnings and boost your app’s efficiency.

    How to Optimize Your iOS 14.5 Update Strategy with Pre-Permission Prompts

    Pre-permission prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with pre-permission prompts for best success. 

    6 Methods for Boosting User Engagement in Mobile Apps

    Getting users to spend more time in your app is often easier said than done. This post looks at 6 tried and tested methods for boosting in-app engagement.

    How to Monetize Mobile Games Though In-App Purchases

    Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.

    iOS 14.5: experts from popular apps share their experience of working with ATT

    We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

    myTracker Solutions for iOS 14.5 Update

    Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

    2021 App Monetization Guide: The Tips & Strategies You Need to Test

    There are multiple routes to app monetization, giving brands and developers plenty of options when it comes to ways to make a profit. In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.

    10 Tips & Tricks to Master Push Notifications in Mobile Games

    Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

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