MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.

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Everything You Need to Know About SKAdNetwork 4.0

SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

[Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

Top 10 Questions about the iOS 14.5 Update

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!

It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

Mobile gamer profile: MyTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.