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April 10 8 min

How to Write a Strong Mobile App Privacy Policy

Get expert insight from Karen Walsh about mobile app privacy policies, including who to consult when creating them and which clauses matter most to users.

March 06 10 min

What is Marketing Forecasting and Its Benefits for Marketers?

Marketing forecasting is not just another buzzword. Find out more about it here, and learn how to use it for success.

January 26 5 min

The Human Element in Analytics: Blending Tech with Intuition

Combining AI and machine learning with human interpretation creates new ways to apply these advances in our daily lives. Read more

July 13, 2023 11 min

Chess engines, recommendation systems, LTV predictions, cheaters and fraudsters – what do they have in common?

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

July 07, 2023 8 min

[Study] How Much Can You Save by Turning Off an Ad Campaign Based on LTV Predictions

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

January 24, 2023 10 min

7 Simple Web Analytics Tools for 2023

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

August 29, 2022 4 min

Everything You Need to Know About SKAdNetwork 4.0

SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

July 11, 2022 9 min

ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

June 20, 2022 3 min

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

May 17, 2022 9 min

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

February 03, 2022 5 min

[Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

July 05, 2021 3 min

Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

June 07, 2021 9 min

Top 10 Questions about the iOS 14.5 Update

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!

June 03, 2021 3 min

It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

May 21, 2020 3 min

Mobile gamer profile: MyTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

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