In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

Here are the 10 most important metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

We will discuss the key points to consider when creating playable ad creatives and provide you with 5 useful tips to get started.

Any marketing campaign for a mobile app essentially aims at finding the most effective, highest-conversion advertising strategy encouraging app purchases and installs at the lowest cost. Advertising channel performance can be assessed directly with post-click attribution. Each app install is matched to a click on a link or banner to help conclude which advertisement performs better.

However, the user does not always take an immediate interest in the product or app after viewing the banner or reading the advertisement. A few hours later, having read the entire news feed, the user thinks back about the product he has taken interest in. Then the user finds the app in the app store and decides to install it.

In such a case, it would be reasonable to attribute this action of the user to that particular advertisement since it caught his attention and made him install the app. Attribution of the user's actions to particular advertisements, even if not clicked immediately, is called post-view, or view-through, attribution.

Now game developers who use Unity 3d will no longer have to suffer from lack of data about their apps: MyTracker releases a Unity SDK that opens access to detailed statistics and analytics.