MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
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5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

[Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

[Case Study] How Hustle Castle managed to increase ARPU in one player segment by 23% with MyTracker Personalize

How do you find a balance between providing a positive user experience and increasing your app’s revenue? That was the problem the Nord studio had before they came to MyTracker. Read on to find out how we helped them deal with it.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

7 Golden Rules of A/B Testing to Save You Time and Money

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

All You Need to Know About How to Soft Launch a Game App

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

How to Monetize Mobile Games Though In-App Purchases

Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.

10 Tips & Tricks to Master Push Notifications in Mobile Games

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

10 Key Metrics That Mobile Game Developers Should Track

Here are the 10 most important metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

Mobile gamer profile: MyTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

5 Tips for Creating and Optimizing Playable Ads

We will discuss the key points to consider when creating playable ad creatives and provide you with 5 useful tips to get started.

Post-view attribution and its features in MyTracker

Any marketing campaign for a mobile app essentially aims at finding the most effective, highest-conversion advertising strategy encouraging app purchases and installs at the lowest cost. Advertising channel performance can be assessed directly with post-click attribution. Each app install is matched to a click on a link or banner to help conclude which advertisement performs better.

However, the user does not always take an immediate interest in the product or app after viewing the banner or reading the advertisement. A few hours later, having read the entire news feed, the user thinks back about the product he has taken interest in. Then the user finds the app in the app store and decides to install it.

In such a case, it would be reasonable to attribute this action of the user to that particular advertisement since it caught his attention and made him install the app. Attribution of the user's actions to particular advertisements, even if not clicked immediately, is called post-view, or view-through, attribution.

MyTracker introduces ad revenue tracking and prediction

With MyTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Builder section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).

MyTracker has released an official SDK for Unity 3D

Now game developers who use Unity 3d will no longer have to suffer from lack of data about their apps: MyTracker releases a Unity SDK that opens access to detailed statistics and analytics.


MyTracker is able to attribute most types of traffic and takes into account application costs and revenues, allowing you to track ROI for every acquisition channel and campaign. And thanks to the advanced system of user events, which has no restrictions on the number of events or their parameters and stores raw data, your product team will be able to collect the necessary data sets about its game, track user funnels and build custom reports for any dimensions, channel types and events.

Why Unity?

  • Games share among all mobile applications in the world is ~40%;
  • Games provide ~80% of the entire mobile market revenue;
  • One third (34%) of the top-1000 free mobile games - on Unity.

Download myTracket Unity SDK: https://tracker.my.com/docs/sdk/unity/api