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December 27, 2022 8 min

How to Measure Personalization Performance with A/B Tests

In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

    December 24, 2021 4 min

    [Case Study] How Hustle Castle managed to increase ARPU in one player segment by 23% with MyTracker Personalize

    How do you find a balance between providing a positive user experience and increasing your app’s revenue? That was the problem the Nord studio had before they came to MyTracker. Read on to find out how we helped them deal with it.

    July 05, 2021 7 min

    3 Steps to Spotting Fraud in E-commerce Apps with Fraud Scanner

    We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.

    April 22, 2021 7 min

    iOS 14.5: experts from popular apps share their experience of working with ATT

    We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

    September 09, 2020 3 min

    Case Study: How to boost UA-campaigns with MyTracker

    The ad platforms team at My.Games is responsible for monetizing and acquiring new users on gaming titles such as WarRobots, Hustle Castle, HAWK: Freedom Squadron and Left to Survive. In our new article we asked them to share how the team managed to significantly increase ROI and scale campaigns using LTV predictions by MyTracker.