Marketing forecasting is not just another buzzword. Find out more about it here, and learn how to use it for success.

SEO and content marketing expert Brad Smith shares what steps businesses can take to boost their search visibility and site traffic now.

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

Learn about the tools, strategies, and best practices to efficiently create a cross-platform website in a day and stay relevant in this competitive environment.

Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.