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January 29 13 min

Boosting Search Visibility & Site Traffic with Brad Smith

SEO and content marketing expert Brad Smith shares what steps businesses can take to boost their search visibility and site traffic now.

November 14, 2023 5 min

Merging Web and Mobile: Why Unified Analytics Matter

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

October 20, 2023 9 min

How to Conduct a User Flow Analysis to Visualize the Common Path Users Take

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

October 05, 2023 7 min

How to Create High-Engaging Visuals for Your Brand

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

September 20, 2023 18 min

How to Commission an Agency to Create a Website and Never Regret It: 12 Tips by Co-Founder of Rocket Firm

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

September 05, 2023 11 min

How to Track Your eCommerce Buyer's Journey

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

August 16, 2023 9 min

Web Analytics for News Websites, Blogs and Digital Magazines

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

August 11, 2023 10 min

Solving High Bounce Rate: How to Keep People On Your Site Longer

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

July 25, 2023 8 min

Identifying & Tracking High-Quality Leads with Lead Scoring Expert Gary Amaral

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

July 13, 2023 11 min

Chess engines, recommendation systems, LTV predictions, cheaters and fraudsters – what do they have in common?

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

July 12, 2023 16 min

How to Start a Website, Courtesy of a Freelance Writer

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

July 07, 2023 8 min

[Study] How Much Can You Save by Turning Off an Ad Campaign Based on LTV Predictions

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

June 23, 2023 11 min

What is Web Analytics: The Beginner’s Guide 2023

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

June 15, 2023 13 min

How to Create a Website: A Step-by-Step Guide with Examples

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

June 01, 2023 7 min

Why User Experience Is Usually Compromised Before the Launch

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

May 22, 2023 9 min

How to Track Pre-Installs for Google Play Auto Install (PAI)

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

May 16, 2023 8 min

It'll Soon Be (Too) Easy to Develop a Website in A Day

Learn about the tools, strategies, and best practices to efficiently create a cross-platform website in a day and stay relevant in this competitive environment.

May 04, 2023 14 min

Understanding Site Attribution: Everything You Need to Know

Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.

March 30, 2023 16 min

The Mobile Go-to-Market Strategy Every App Developer Needs

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

March 30, 2023 8 min

8 Mobile App Financial Metrics That You Need to Track

These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

March 23, 2023 8 min

4 Steps to Optimize Your Conversion Funnel with Push Notifications

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

March 13, 2023 11 min

Five Tips for Your SKAdNetwork 4.0 Marketing Strategy

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

    February 27, 2023 32 min

    23 Powerful Marketing Tactics to Promote Your Product in 2023

    This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

    January 24, 2023 10 min

    7 Simple Web Analytics Tools for 2023

    Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

    December 27, 2022 8 min

    How to Measure Personalization Performance with A/B Tests

    In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

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