Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.
Automatic tracking of website events is already available to all MyTracker users for free.
This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.
In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.
Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.
MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.
Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.
How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.
In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.
This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.
Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard.
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.
Learn to make data-based device revenue predictions with our step-by-step guide.
In this guide, we will look at working with raw data and fraud using the Quick Installs metric.
Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.
Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.
Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!
In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.
We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.
Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.
This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.
Access to large amounts of historical data gives companies the advantage of being able to predict user actions. In this article, we will walk you through the benefits of MyTracker's predictive analytics model.
With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.
MyTracker has released an update that enables you to set up revenue data uploads to your account from server to server (S2S) on your own. Read on to find out more about the update.
What's a new user’s journey like in the app? At what point does the number of users plummet? All you need to know about custom events in our guide.