#product analytics
July 06 7 min

Devices vs. Users: A New Level of Ad Campaign Analytics in MyTracker

In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.

March 30 16 min

The Mobile Go-to-Market Strategy Every App Developer Needs

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

March 30 8 min

8 Mobile App Financial Metrics That You Need to Track

These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

March 23 8 min

4 Steps to Optimize Your Conversion Funnel with Push Notifications

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

March 03 12 min

How to Track Mobile App User Onboarding with Custom Events

How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

January 24 10 min

7 Simple Web Analytics Tools for 2023

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

December 14, 2022 12 min

10 Metrics to Analyze Your App's Revenue in MyTracker

This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

December 09, 2022 18 min

The 12 Mobile App Push Notification Templates You Need

Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.

December 05, 2022 28 min

The Complete Guide to Mobile Push Notifications in 2023

Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

November 17, 2022 9 min

From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

October 27, 2022 8 min

AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

    August 08, 2022 9 min

    5 Tips for Marking Up Custom Events in a Mobile App

    In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

    June 27, 2022 8 min

    5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

    In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

    June 20, 2022 3 min

    [STUDY] Retention and Conversion Rates in Different App Categories

    The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

    April 15, 2022 3 min

    Export User Segments with High Churn Prediction Rates

    Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

    March 18, 2022 6 min

    7 Inspiring App Onboarding Examples That Will Help You Retain Users

    You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

    March 01, 2022 11 min

    9 Best Mobile Analytics Tools of 2023

    Top 9 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

    February 03, 2022 5 min

    [Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

     We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

    January 31, 2022 13 min

    The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

    Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

    January 14, 2022 8 min

    7 Strategies to Improve In-App User Retention

    7 strategies that can reliably help increase retention for different types of apps.

    November 25, 2021 4 min

    5 Easy Steps to Building a Conversion Funnel for Product Managers

    Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

    November 16, 2021 8 min

    The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

    Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

    August 30, 2021 11 min

    The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

    5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

    January 29, 2021 9 min

    Churn: What It Is and How App Developers Can Minimize It

    As a mobile app developer, how do you make sure there are more new users than those who leave? This article explains the nature of churn, how to calculate it, and reduce your app’s churn rate.

    December 28, 2020 5 min

    Custom Events in MyTracker: Making the Most of Your Tracking System

    What's a new user’s journey like in the app? At what point does the number of users plummet? All you need to know about custom events in our guide.

    1—25 of 25
    Items per page
    Become a Guest Writer