MyTracker blog

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#product analytics

5 Tips for Marking Up Custom Events in a Mobile App

In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

8 Best Mobile Analytics Tools of 2022

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

5 Easy Steps to Building a Conversion Funnel for Product Managers

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Churn: What It Is and How App Developers Can Minimize It

As a mobile app developer, how do you make sure there are more new users than those who leave? 

The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.