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#predictive analytics
May 15 9 min

How to Boost Revenue Using Customer Behavior Prediction

Understanding future purchasing patterns can help you better target customers. Here’s how customer behavior prediction can boost revenue and conversions.

January 26 5 min

The Human Element in Analytics: Blending Tech with Intuition

Combining AI and machine learning with human interpretation creates new ways to apply these advances in our daily lives. Read more

July 07, 2023 8 min

[Study] How Much Can You Save by Turning Off an Ad Campaign Based on LTV Predictions

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

July 20, 2022 3 min

How to Predict a Mobile App's LTV on Your Own

Learn to make data-based device revenue predictions with our step-by-step guide.

May 13, 2022 8 min

How to Use Machine Learning Models in Mobile App Personalization

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

April 15, 2022 3 min

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

October 25, 2021 3 min

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

September 07, 2021 3 min

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

August 31, 2021 6 min

Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

April 06, 2021 3 min

Churn Prediction Now in MyTracker

Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.

March 25, 2021 9 min

Predictive Analytics: Revenue Forecasting Model in MyTracker

Access to large amounts of historical data gives companies the advantage of being able to predict user actions. In this article, we will walk you through the benefits of MyTracker's predictive analytics model.

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