These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

Here are the 10 most important metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.

As a mobile app developer, how do you make sure there are more new users than those who leave? This article explains the nature of churn, how to calculate it, and reduce your app’s churn rate.