Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

Automatic tracking of website events is already available to all MyTracker users for free.

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

Learn about the tools, strategies, and best practices to efficiently create a cross-platform website in a day and stay relevant in this competitive environment.

Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

SEO and ASO best practices: learn how how keywords, backlinks, and other ranking parameters work.