Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.