In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.