#audience segments
March 23 8 min

4 Steps to Optimize Your Conversion Funnel with Push Notifications

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

January 23 11 min

Four Ways to Use Churn Prediction in MyTracker

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

October 27, 2022 3 min

MyTracker’s New Feature: Audiences

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

June 27, 2022 8 min

5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

December 16, 2021 3 min

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

September 27, 2021 7 min

4 Smart Ways to Identify Audience Segments in Your App Users

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

June 15, 2021 3 min

Audience segmentation now available for download from MyTracker

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.