The need to post the right content for the right audience brings us to the Content Marketing vs Content Strategy debate. And the dilemma of which way guarantees the best results?
Learn from Gillaspie's decade of experience as she shares tips on establishing a powerful brand identity, the significance of a consistent brand voice, and the strategic role of visuals.
Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.
When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.
Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.
Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.
In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.
Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.
The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.
MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.
In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.
How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.
This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.
Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.
There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.
In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.
The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
Top 9 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.
Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.
This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.
