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#marketing analytics
November 14, 2023 5 min

Merging Web and Mobile: Why Unified Analytics Matter

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

October 09, 2023 11 min

What Content to Develop First When Launching a New Website

When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.

October 05, 2023 7 min

How to Create High-Engaging Visuals for Your Brand

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

July 07, 2023 4 min

MyTracker’s Insights: New Free Tool to Analyze Audiences’ Interests

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

July 06, 2023 7 min

Devices vs. Users: A New Level of Ad Campaign Analytics in MyTracker

In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.

June 20, 2023 7 min

Ad Campaign Tracking in MyTracker: A Step-by-Step Setup

Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.

June 19, 2023 3 min

Updated VK Ads integration: iOS re-engagement campaigns without IDFAs and reliable cross-device targeting

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

May 22, 2023 9 min

How to Track Pre-Installs for Google Play Auto Install (PAI)

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

March 30, 2023 16 min

The Mobile Go-to-Market Strategy Every App Developer Needs

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

March 03, 2023 12 min

How to Track Mobile App User Onboarding with Custom Events

How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

February 27, 2023 32 min

23 Powerful Marketing Tactics to Promote Your Product in 2023

This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

January 24, 2023 10 min

7 Simple Web Analytics Tools for 2023

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

November 17, 2022 9 min

From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

October 10, 2022 12 min

6 Effective Marketing Channels to Increase Quality App Installs

There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

August 08, 2022 9 min

5 Tips for Marking Up Custom Events in a Mobile App

In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

June 20, 2022 3 min

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

March 01, 2022 11 min

9 Best Mobile Analytics Tools of 2023

Top 9 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

November 25, 2021 8 min

The 7 Smartest Mobile App Ads in 2021

Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

November 16, 2021 8 min

The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

July 21, 2021 3 min

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

March 30, 2021 3 min

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.

December 28, 2020 4 min

How to Monitor Ad Costs with MyTracker

Gathering and analyzing ad costs have never been easier with MyTracker's single interface. 

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