#marketing analytics

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in myTracker!

myTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how myTracker can effectively address them.