#marketing analytics

iOS 14.5: experts from popular apps share their experience of working with ATT

We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how myTracker can effectively address them.