#marketing analytics

8 Best Mobile Analytics Tools of 2021

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in myTracker!

myTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how myTracker can effectively address them.