MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#iOS 14.5+

ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

The Complete Guide to SKAdNetwork Conversion Value

In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.

Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

Top 10 Questions about the iOS 14.5 Update

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!

It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

The Do's and Don'ts of ATT Prompts in iOS 14.5+

ATT prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with ATT pre-permission prompts for best success. 

iOS 14.5: experts from popular apps share their experience of working with ATT

We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

MyTracker Solutions for iOS 14.5 Update

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.