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#iOS 14.5+
March 13, 2023 11 min

Five Tips for Your SKAdNetwork 4.0 Marketing Strategy

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

    August 29, 2022 4 min

    Everything You Need to Know About SKAdNetwork 4.0

    SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

    July 11, 2022 9 min

    ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

    See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

    May 17, 2022 9 min

    Key Mobile Fraud Trends by Platform, Region, and App Category

    This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

    September 15, 2021 8 min

    3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

    Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

    September 07, 2021 3 min

    MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

    MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

    August 31, 2021 6 min

    Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

    In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

    August 10, 2021 11 min

    The Complete Guide to SKAdNetwork Conversion Value

    In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.

    July 05, 2021 3 min

    Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

    Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

    June 07, 2021 9 min

    Top 10 Questions about the iOS 14.5 Update

    What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!

    June 03, 2021 3 min

    It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

    The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

    May 18, 2021 8 min

    The Do's and Don'ts of ATT Prompts in iOS 14.5+

    ATT prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with ATT pre-permission prompts for best success. 

    April 22, 2021 7 min

    iOS 14.5: experts from popular apps share their experience of working with ATT

    We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

    April 16, 2021 4 min

    MyTracker Solutions for iOS 14.5 Update

    Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

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