Get expert insight from Karen Walsh about mobile app privacy policies, including who to consult when creating them and which clauses matter most to users.
Marketing forecasting is not just another buzzword. Find out more about it here, and learn how to use it for success.
Combining AI and machine learning with human interpretation creates new ways to apply these advances in our daily lives. Read more
Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.
Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.
Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.
SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!
See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.
The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.
We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry
Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!
What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!
The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!
We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.
