In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.

Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

Top 9 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

7 strategies that can reliably help increase retention for different types of apps.

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

As a mobile app developer, how do you make sure there are more new users than those who leave? This article explains the nature of churn, how to calculate it, and reduce your app’s churn rate.

What's a new user’s journey like in the app? At what point does the number of users plummet? All you need to know about custom events in our guide.