This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how myTracker can effectively address them.
A hundred different paths, including social networks, contextual advertising, direct and affiliate links, and search engines, lead users to websites and apps. All these traffic sources can be roughly divided into organic and non-organic.
This article addresses:
In order to know more about site visitors and mobile application users, you need to use data segmentation tools. A segment is a group of users selected according to specified parameters. Segments allow you to highlight the data you need, compare it with the overall metrics, and begin a detailed analysis of your audience.
Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?
After an app is installed, users often become dormant or even uninstall it from their devices. Dedicated campaigns are initiated to return such users, including push notifications, retargeting and mailouts. In this case, attribution turns into reattribution.
At myTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.
It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.
The myTracker team is here to share its own data on the evolution of Russian mobile gamers’ habits in the first half of 2020. We have analysed audience behaviours in the period from 23 March through 28 June across more than 1,000 mobile games with myTracker integration, comparing them with last year and pre-lockdown metrics.
A new Fraud Scanner tool by myTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.
At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.
From now on, myTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.
Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.
We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.