#traffic

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

Pre-installs tracking: now in myTracker!

From now on, myTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

Web attribution – now in myTracker

myTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Review: key metrics for e-commerce apps

Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.

Audience segmentation in myTracker

We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.

Mobile gamer profile: myTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

Playable ads: things you should know

Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.