Today we are going to look at the way predictive analytics works, how myTracker team developed a proprietary predictive analytics tool, and, most importantly, why it is useful.
With myTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Constructor section of the tracker.
From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).
What if you could predict your app’s expected revenue a few weeks or months in advance? Or know which ads will pay off rather than falling short of the target, and whether a customer is worth the acquisition costs?
To help you figure all this out, myTracker introduces a new, unique feature — LTV predictions for in-app purchases coming first as part of a broader set of predictive analytics capabilities. Leveraging data on billions of past events and their patterns, and based on your app’s individuality, predictive algorithms make it possible to predict the value of the users you acquire. The future is already here, all you need is to run myTracker and look at what is has to offer!