MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.

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[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

How to Use Machine Learning Models in Mobile App Personalization

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

5 Proven Ways to Improve Your In-app Offers

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

Export User Segments with High Churn Prediction Rates

Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

A Step-by-step Guide to Exporting Raw Data from MyTracker and Analyzing It for Fraud

In this guide, we will look at working with raw data and fraud using the Quick Installs metric.

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

7 Inspiring App Onboarding Examples That Will Help You Retain Users

You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

MyTracker to continue uninterrupted operations

All MyTracker services will continue to operate as usual.

8 Best Mobile Analytics Tools of 2022

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

[Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

 We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

5 Reasons Users Fail to Engage with Your App

Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.

7 Strategies to Improve In-App User Retention

7 strategies that can reliably help increase retention for different types of apps.

[Case Study] How Hustle Castle managed to increase ARPU in one player segment by 23% with MyTracker Personalize

How do you find a balance between providing a positive user experience and increasing your app’s revenue? That was the problem the Nord studio had before they came to MyTracker. Read on to find out how we helped them deal with it.

7 App Description Copywriting Tips to Help You Get More Downloads

These 7 app description copywriting tips will increase downloads and boost brand awareness.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

7 Golden Rules of A/B Testing to Save You Time and Money

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

5 Easy Steps to Building a Conversion Funnel for Product Managers

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

The 7 Smartest Mobile App Ads in 2021

Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

Free Facebook attribution for Android now available in MyTracker

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

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