Metrics such as the number of installs or LTV can say a lot about your app, revealing how effective your traffic-driving techniques are, how good the traffic turns out to be and whether your promotional efforts are actually paying off. But you can hardly use this information to improve the product as it lacks specificity. What's a new user’s journey like in the app? At what point does the number of users plummet? What purchases are least frequent, and which levels remain unbeaten?
myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.
We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.