#events

Custom Events in MyTracker: Making the Most of Your Tracking System

What's a new user’s journey like in the app? At what point does the number of users plummet? All you need to know about custom events in our guide.

Measure the effectiveness of new features with MyTracker

MyTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.

Audience Segmentation Now in MyTracker

Learn how to divide your users into groups according to socio-demographic characteristics, traffic sources, activity, and custom events.