#events

Measure the effectiveness of new features with myTracker

myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.

Audience segmentation in myTracker

We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.