Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.

As a mobile app developer, how do you make sure there are more new users than those who leave? 

The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.