#ad campaigns

Playable ads: things you should know

Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.

myTracker introduces ad revenue tracking and prediction

With myTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Constructor section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).