Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.
You no longer need an API to export raw data from MyTracker. Thanks to our new functionality, you can do this directly from the tracker interface.
It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.
When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.
Our newest addition to MyTracker is the Malicious IP Addresses metric. Read more!
Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.
Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.
Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.
Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.
Automatic tracking of website events is already available to all MyTracker users for free.
This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.
Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.
No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.
Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.
In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.
Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.
Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.
In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.
Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.
Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.
Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.
The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.
In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.
We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?
MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.