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Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

Top 10 Questions about the iOS 14.5 Update

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The myTracker team has gathered data on actual user experience with ATT and is sharing it now!

It's Been a Month with iOS 14.5: Figures, Issues, and Solutions

The myTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

Mobile gaming in first half of 2020: COVID-19 impacts

The myTracker team is here to share its own data on the evolution of Russian mobile gamers’ habits in the first half of 2020. We have analysed audience behaviours in the period from 23 March through 28 June across more than 1,000 mobile games with myTracker integration, comparing them with last year and pre-lockdown metrics.

Mobile gamer profile: myTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.