myTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.
Audience segment identifiers can now be downloaded from myTracker for use in other systems or advertising accounts.
With myTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.
A new Fraud Scanner tool by myTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.
At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.
From now on, myTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.
We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.
With myTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Constructor section of the tracker.
From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).
Great news! We have added visitor tracking for websites to myTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.
Every business, big or small, wants to know its real customer base and not be preoccupied with devices or platforms. But fragmented content consumption on multiple mobile devices is here to stay. What happens is that most tracking systems and attribution providers falsely detect multiple app users, which results in unreliable statistics and renders further data analysis less useful.
We are launching a beta test of a new function that brings you user-level statistics and believe that it will further improve your product and business.
What if you could predict your app’s expected revenue a few weeks or months in advance? Or know which ads will pay off rather than falling short of the target, and whether a customer is worth the acquisition costs?
To help you figure all this out, myTracker introduces a new, unique feature — LTV predictions for in-app purchases coming first as part of a broader set of predictive analytics capabilities. Leveraging data on billions of past events and their patterns, and based on your app’s individuality, predictive algorithms make it possible to predict the value of the users you acquire. The future is already here, all you need is to run myTracker and look at what is has to offer!
myTracker is now better than ever! We’ve updated our SDK to make data collection much faster and smoother.
We’ve also introduced forcingPeriod, a new feature for obtaining user data even if your app is uninstalled immediately after the initial install or launch.
From now on you can download data generated by your mobile applications connected to myTracker in raw format (“raw data”). You will have access to complete set of events without specific aggregation but with additional useful parameters provided by Mail.Ru Group, i.e. geo, source of install, etc.
Now game developers who use Unity 3d will no longer have to suffer from lack of data about their apps: myTracker releases a Unity SDK that opens access to detailed statistics and analytics.
myTracker is able to attribute most types of traffic and takes into account application costs and revenues, allowing you to track ROI for every acquisition channel and campaign. And thanks to the advanced system of user events, which has no restrictions on the number of events or their parameters and stores raw data, your product team will be able to collect the necessary data sets about its game, track user funnels and build custom reports for any dimensions, channel types and events.
Download myTracket Unity SDK: https://tracker.my.com/docs/sdk/unity/api