Feed

Web attribution – now in myTracker

myTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Audience segmentation in myTracker

We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.

myTracker introduces ad revenue tracking and prediction

With myTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Constructor section of the tracker.

From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).

Multi-platform analytics – now in myTracker

Great news! We have added visitor tracking for websites to myTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.

myTracker: new feature to collect user-level statistics

Every business, big or small, wants to know its real customer base and not be preoccupied with devices or platforms. But fragmented content consumption on multiple mobile devices is here to stay. What happens is that most tracking systems and attribution providers falsely detect multiple app users, which results in unreliable statistics and renders further data analysis less useful.

We are launching a beta test of a new function that brings you user-level statistics and believe that it will further improve your product and business.

Measure your app’s expected ROI with myTracker’s predictive analytics

What if you could predict your app’s expected revenue a few weeks or months in advance? Or know which ads will pay off rather than falling short of the target, and whether a customer is worth the acquisition costs?

To help you figure all this out, myTracker introduces a new, unique feature — LTV predictions for in-app purchases coming first as part of a broader set of predictive analytics capabilities. Leveraging data on billions of past events and their patterns, and based on your app’s individuality, predictive algorithms make it possible to predict the value of the users you acquire. The future is already here, all you need is to run myTracker and look at what is has to offer!

myTracker update is out – now it supports forcingPeriod!

myTracker is now better than ever! We’ve updated our SDK to make data collection much faster and smoother. 

We’ve also introduced forcingPeriod, a new feature for obtaining user data even if your app is uninstalled immediately after the initial install or launch.

myTracker now shares raw data with you

From now on you can download data generated by your mobile applications connected to myTracker in raw format (“raw data”). You will have access to complete set of events without specific aggregation but with additional useful parameters provided by Mail.Ru Group, i.e. geo, source of install, etc.

myTracker has released an official SDK for Unity 3D

Now game developers who use Unity 3d will no longer have to suffer from lack of data about their apps: myTracker releases a Unity SDK that opens access to detailed statistics and analytics.


myTracker is able to attribute most types of traffic and takes into account application costs and revenues, allowing you to track ROI for every acquisition channel and campaign. And thanks to the advanced system of user events, which has no restrictions on the number of events or their parameters and stores raw data, your product team will be able to collect the necessary data sets about its game, track user funnels and build custom reports for any dimensions, channel types and events.

Why Unity?

  • Games share among all mobile applications in the world is ~40%;
  • Games provide ~80% of the entire mobile market revenue;
  • One third (34%) of the top-1000 free mobile games - on Unity.

Download myTracket Unity SDK: https://tracker.my.com/docs/sdk/unity/api