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May 15 9 min

How to Boost Revenue Using Customer Behavior Prediction

Understanding future purchasing patterns can help you better target customers. Here’s how customer behavior prediction can boost revenue and conversions.

May 02 6 min

Content Marketing vs Content Strategy: Key Differences and Why You Need Both

The need to post the right content for the right audience brings us to the Content Marketing vs Content Strategy debate. And the dilemma of which way guarantees the best results?

April 12 8 min

The SMB Guide to Branding with Expert Anne Gillaspie

Learn from Gillaspie's decade of experience as she shares tips on establishing a powerful brand identity, the significance of a consistent brand voice, and the strategic role of visuals.

April 10 8 min

How to Write a Strong Mobile App Privacy Policy

Get expert insight from Karen Walsh about mobile app privacy policies, including who to consult when creating them and which clauses matter most to users.

March 06 10 min

What is Marketing Forecasting and Its Benefits for Marketers?

Marketing forecasting is not just another buzzword. Find out more about it here, and learn how to use it for success.

March 01 3 min

User Paths: a New Tool for User Journey Visualization

MyTracker introduces User Paths, a new free tool for analyzing user behavior on a website or mobile app.

March 01 5 min

[NEW] MyTracker Introduces Order Analytics for E-commerce

The new E-commerce tool enables you to analyze revenues with a breakdown by order and product of online stores.

January 29 10 min

How to Know When & What to Outsource: From the Experts

We talked to three business owners with extensive experience in the topic about their opinions on outsourcing, including when to get started and what to hand off.

January 29 13 min

Boosting Search Visibility & Site Traffic with Brad Smith

SEO and content marketing expert Brad Smith shares what steps businesses can take to boost their search visibility and site traffic now.

January 26 5 min

The Human Element in Analytics: Blending Tech with Intuition

Combining AI and machine learning with human interpretation creates new ways to apply these advances in our daily lives. Read more

January 23 7 min

Creating an Accessible Website & Digital Presence with Jason C. Taylor

Jason C. Taylor— a digital accessibility expert— shares his most important advice about website accessibility.

November 14, 2023 5 min

Merging Web and Mobile: Why Unified Analytics Matter

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

October 23, 2023 3 min

Raw Data Export from MyTracker Now Made Even Easier

You no longer need an API to export raw data from MyTracker. Thanks to our new functionality, you can do this directly from the tracker interface.

October 20, 2023 9 min

How to Conduct a User Flow Analysis to Visualize the Common Path Users Take

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

October 09, 2023 11 min

What Content to Develop First When Launching a New Website

When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.

October 06, 2023 3 min

Update: Malicious IP Addresses Metric Now Available in Fraud Scanner

Our newest addition to MyTracker is the Malicious IP Addresses metric. Read more!

October 05, 2023 7 min

How to Create High-Engaging Visuals for Your Brand

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

September 22, 2023 7 min

Creating a Website Audience Profile with MyTracker

Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.

September 20, 2023 18 min

How to Commission an Agency to Create a Website and Never Regret It: 12 Tips by Co-Founder of Rocket Firm

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

September 05, 2023 11 min

How to Track Your eCommerce Buyer's Journey

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

September 04, 2023 3 min

Automatic Tracking of Website Events – Now in MyTracker

Automatic tracking of website events is already available to all MyTracker users for free.

August 16, 2023 9 min

Web Analytics for News Websites, Blogs and Digital Magazines

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

August 11, 2023 10 min

Solving High Bounce Rate: How to Keep People On Your Site Longer

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

July 25, 2023 8 min

Identifying & Tracking High-Quality Leads with Lead Scoring Expert Gary Amaral

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

July 13, 2023 11 min

Chess engines, recommendation systems, LTV predictions, cheaters and fraudsters – what do they have in common?

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

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