Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.
You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
These 7 app description copywriting tips will increase downloads and boost brand awareness.
Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!
In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.
5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!
Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!
There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.
App deep linking works a little differently from your standard easy-breezy site hyperlink, and in this post, we’re going to discuss everything you need to know about how it all works.
All you need to know about detecting bots in mobile apps in our guide!
What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!
Pre-permission prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with pre-permission prompts for best success.
Getting users to spend more time in your app is often easier said than done. This post looks at 6 tried and tested methods for boosting in-app engagement.
Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.