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GDPR: What you need to know before entering foreign markets

GDPR is a data protection regulation that was adopted by the European Union in May 2018. Yes, it has been two years since then, but many companies continue to get big by entering foreign markets with their applications and services. In this article, we have collected for you everything you need to know in order not to run into insane fines.

Product and Marketing Metrics in myTracker: What to Use?

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in myTracker can be solved using different types of metrics. Let's consider them.

Measure the effectiveness of new features with myTracker

myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.

Review: key metrics for e-commerce apps

Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.

Guide on tapping the full potential of subscription-based apps

Subscription-based revenue models have become a very popular app monetisation strategy. They see users pay a regular fixed fee to access the app or its incentivising features, while developers keep on working on delivering more and better content. However, many app owners are holding off on introducing paid subscriptions, or they did implement them and are now at a loss to get the desired result and convert non-paying users into long-term subscribers. As usual, an intelligent approach and a close look at key metrics are the answer.

Playable ads: things you should know

Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.

How an additional tracker can help save your budget

Nowadays, virtually every app that offers paid traffic acquisition has a mobile tracking and analytics tool. This is hardly a surprise — people spend time and money building and promoting their games and apps, and expect that process to pay off. They also want to be able to see how well their product is performing and what needs to be improved. Tracking systems give user acquisition statistics and show how your audience behaves in your app. This gives you a deeper insight into their agenda and choices, where they come from, why they came to you, what they might like to purchase, and what advertising format will be the most effective.