Feed

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.

7 strategies that can reliably help increase retention for different types of apps.

These 7 app description copywriting tips will increase downloads and boost brand awareness.

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

All you need to know about the five types of mobile ad fraud (click flooding, click injection, bots, prohibited traffic, and SDK spoofing) and how to identify fraud using special fraud metrics.

App deep linking works a little differently from your standard easy-breezy site hyperlink, and in this post, we’re going to discuss everything you need to know about how it all works.

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

All you need to know about detecting bots in mobile apps in our guide!

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!

Only 60% of internet traffic is human, with the remainder generated by various bots. Learn about different types of e-commerce fraud to take adequate measures to improve your earnings and boost your app’s efficiency.

Pre-permission prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with pre-permission prompts for best success. 

Getting users to spend more time in your app is often easier said than done. This post looks at 6 tried and tested methods for boosting in-app engagement.

Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.