There are multiple routes to app monetization, giving brands and developers plenty of options when it comes to ways to make a profit. In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.
Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.
This article will walk you through 4 easy steps towards detecting and reporting mobile fraud using the Fraud Scanner tool by myTracker.
Apart from having the most potential, mobile gaming is also the most challenging niche in the mobile application market. Here are the 10 relevant metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.
A hundred different paths, including social networks, contextual advertising, direct and affiliate links, and search engines, lead users to websites and apps. All these traffic sources can be roughly divided into organic and non-organic.
This article addresses:
As a mobile app developer, how do you make sure there are more new users than those who leave?
The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.
Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?
After an app is installed, users often become dormant or even uninstall it from their devices. Dedicated campaigns are initiated to return such users, including push notifications, retargeting and mailouts. In this case, attribution turns into reattribution.
Gathering and analysing ad costs have never been easier with myTracker's single interface. A real time saver, it will spare you the effort of downloading data manually from multiple sources to consolidate into a spreadsheet. All needed data are already in myTracker. All it takes is specifying the ad rates, and you gain insight into your overall ad costs and key performance metrics such as ROI and ARPU.
Metrics such as the number of installs or LTV can say a lot about your app, revealing how effective your traffic-driving techniques are, how good the traffic turns out to be and whether your promotional efforts are actually paying off. But you can hardly use this information to improve the product as it lacks specificity. What's a new user’s journey like in the app? At what point does the number of users plummet? What purchases are least frequent, and which levels remain unbeaten?
At myTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.
It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.
GDPR is a data protection regulation that was adopted by the European Union in May 2018. Yes, it has been two years since then, but many companies continue to get big by entering foreign markets with their applications and services. In this article, we have collected for you everything you need to know in order not to run into insane fines.
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in myTracker can be solved using different types of metrics. Let's consider them.
myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.
Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.
Subscription-based revenue models have become a very popular app monetisation strategy. They see users pay a regular fixed fee to access the app or its incentivising features, while developers keep on working on delivering more and better content. However, many app owners are holding off on introducing paid subscriptions, or they did implement them and are now at a loss to get the desired result and convert non-paying users into long-term subscribers. As usual, an intelligent approach and a close look at key metrics are the answer.
Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.
Nowadays, virtually every app that offers paid traffic acquisition has a mobile tracking and analytics tool. This is hardly a surprise — people spend time and money building and promoting their games and apps, and expect that process to pay off. They also want to be able to see how well their product is performing and what needs to be improved. Tracking systems give user acquisition statistics and show how your audience behaves in your app. This gives you a deeper insight into their agenda and choices, where they come from, why they came to you, what they might like to purchase, and what advertising format will be the most effective.
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