In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.
This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.
Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.
In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing.
This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.
Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.
Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.
This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage?
There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.
See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.
Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!
In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.
Learn to make data-based device revenue predictions with our step-by-step guide.
In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.
What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.
Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.
We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.
You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.
Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.
7 strategies that can reliably help increase retention for different types of apps.
These 7 app description copywriting tips will increase downloads and boost brand awareness.
Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.