In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.
This is the ultimate guide tthe AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage?
There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.
See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.
Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!
In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.
In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.
What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.
Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.
You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
These 7 app description copywriting tips will increase downloads and boost brand awareness.
Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!
In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.
5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!
Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!
There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.