MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.


From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

This is the ultimate guide tthe AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

    6 Effective Marketing Channels to Increase Quality App Installs

    There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

    Personalized App Onboarding: Successful Apps Case Study

    See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.

    The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

    Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

    5 Tips for Marking Up Custom Events in a Mobile App

    In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

    How to Predict a Mobile App's LTV on Your Own

    Learn to make data-based device revenue predictions with our step-by-step guide.

    5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

    In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

    The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

    What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

    How to Use Machine Learning Models in Mobile App Personalization

    Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

    5 Proven Ways to Improve Your In-app Offers

    We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

    7 Inspiring App Onboarding Examples That Will Help You Retain Users

    You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

    8 Best Mobile Analytics Tools of 2022

    Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

    The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

    Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

    5 Reasons Users Fail to Engage with Your App

    Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.

    7 Strategies to Improve In-App User Retention

    7 strategies that can reliably help increase retention for different types of apps.

    7 App Description Copywriting Tips to Help You Get More Downloads

    These 7 app description copywriting tips will increase downloads and boost brand awareness.

    7 Golden Rules of A/B Testing to Save You Time and Money

    Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

    The 7 Smartest Mobile App Ads in 2021

    Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

    The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

    Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

    3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

    Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

    Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

    In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

    The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

    5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

    Retention 101: Learning How Well Your App Can Retain Users

    Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

    All You Need to Know About How to Soft Launch a Game App

    There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

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