March 13 11 min

Five Tips for Your SKAdNetwork 4.0 Marketing Strategy

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

    February 27 32 min

    23 Powerful Marketing Tactics to Promote Your Product in 2023

    This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

    January 24 10 min

    7 Simple Web Analytics Tools for 2023

    Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

    December 27, 2022 8 min

    How to Measure Personalization Performance with A/B Tests

    In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

      December 14, 2022 12 min

      10 Metrics to Analyze Your App's Revenue in MyTracker

      This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

      December 09, 2022 18 min

      The 12 Mobile App Push Notification Templates You Need

      Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.

      December 05, 2022 28 min

      The Complete Guide to Mobile Push Notifications in 2023

      Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

      November 17, 2022 9 min

      From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

      In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

      October 27, 2022 8 min

      AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

      This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

        October 10, 2022 12 min

        6 Effective Marketing Channels to Increase Quality App Installs

        There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

        September 05, 2022 4 min

        Personalized App Onboarding: Successful Apps Case Study

        See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.

        August 26, 2022 26 min

        The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

        Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

        August 08, 2022 9 min

        5 Tips for Marking Up Custom Events in a Mobile App

        In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

        July 20, 2022 3 min

        How to Predict a Mobile App's LTV on Your Own

        Learn to make data-based device revenue predictions with our step-by-step guide.

        June 27, 2022 8 min

        5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

        In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

        June 06, 2022 14 min

        The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

        What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

        May 13, 2022 8 min

        How to Use Machine Learning Models in Mobile App Personalization

        Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

        April 26, 2022 6 min

        5 Proven Ways to Improve Your In-app Offers

        We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

        March 18, 2022 6 min

        7 Inspiring App Onboarding Examples That Will Help You Retain Users

        You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

        March 01, 2022 11 min

        8 Best Mobile Analytics Tools of 2022

        Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

        January 31, 2022 13 min

        The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

        Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

        January 25, 2022 9 min

        5 Reasons Users Fail to Engage with Your App

        Here are the 5 most common reasons why users will completely fail to engage with your app right from the beginning of the user journey, and what you can do to change that.

        January 14, 2022 8 min

        7 Strategies to Improve In-App User Retention

        7 strategies that can reliably help increase retention for different types of apps.

        December 20, 2021 8 min

        7 App Description Copywriting Tips to Help You Get More Downloads

        These 7 app description copywriting tips will increase downloads and boost brand awareness.

        December 07, 2021 10 min

        7 Golden Rules of A/B Testing to Save You Time and Money

        Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

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