Feed

[Case Study] How Hustle Castle managed to increase ARPU in one player segment by 23% with MyTracker Personalize

How do you find a balance between providing a positive user experience and increasing your app’s revenue? That was the problem the Nord studio had before they came to MyTracker. Read on to find out how we helped them deal with it.

7 App Description Copywriting Tips to Help You Get More Downloads

These 7 app description copywriting tips will increase downloads and boost brand awareness.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

7 Golden Rules of A/B Testing to Save You Time and Money

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.

5 Easy Steps to Building a Conversion Funnel for Product Managers

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

The 7 Smartest Mobile App Ads in 2021

Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

Free Facebook attribution for Android now available in MyTracker

A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.

MyTracker’s Fraud Scanner Can Now Detect Ad Fraud in Website Traffic

Welcome the solution that enables you to promptly assess your project’s overall fraud situation in both web and mobile.

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

8 Best Mobile Analytics Tools of 2021

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

4 Smart Ways to Identify Audience Segments in Your App Users

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

The Complete Guide to SKAdNetwork Conversion Value

In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.

All You Need to Know About How to Soft Launch a Game App

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

Types of Mobile Ad Fraud and Mobile Fraud Metrics

All you need to know about the five types of mobile ad fraud (click flooding, click injection, bots, prohibited traffic, and SDK spoofing) and how to identify fraud using special fraud metrics.

    Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

    MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

    App Deep Linking 101: How It Works & What You Need to Know

    App deep linking works a little differently from your standard easy-breezy site hyperlink, and in this post, we’re going to discuss everything you need to know about how it all works.

    3 Steps to Spotting Fraud in E-commerce Apps with Fraud Scanner

    We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.

    Two Months with iOS 14.5+ Globally: Figures, Issues, and Solutions

    Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

    How to Make the Most of Your In-app Subscriptions

    In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

    1—25 of 76
    Items per page