November 14 5 min

Merging Web and Mobile: Why Unified Analytics Matter

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

October 23 3 min

Raw Data Export from MyTracker Now Made Even Easier

You no longer need an API to export raw data from MyTracker. Thanks to our new functionality, you can do this directly from the tracker interface.

October 20 9 min

How to Conduct a User Flow Analysis to Visualize the Common Path Users Take

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

October 09 11 min

What Content to Develop First When Launching a New Website

When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.

October 06 3 min

Update: Malicious IP Addresses Metric Now Available in Fraud Scanner

Our newest addition to MyTracker is the Malicious IP Addresses metric. Read more!

October 05 7 min

How to Create High-Engaging Visuals for Your Brand

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

September 22 7 min

Creating a Website Audience Profile with MyTracker

Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.

September 20 18 min

How to Commission an Agency to Create a Website and Never Regret It: 12 Tips by Co-Founder of Rocket Firm

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

September 05 11 min

How to Track Your eCommerce Buyer's Journey

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

September 04 3 min

Automatic Tracking of Website Events – Now in MyTracker

Automatic tracking of website events is already available to all MyTracker users for free.

August 16 9 min

Web Analytics for News Websites, Blogs and Digital Magazines

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

August 11 10 min

Solving High Bounce Rate: How to Keep People On Your Site Longer

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

July 25 8 min

Identifying & Tracking High-Quality Leads with Lead Scoring Expert Gary Amaral

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

July 13 11 min

Chess engines, recommendation systems, LTV predictions, cheaters and fraudsters – what do they have in common?

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

July 12 16 min

How to Start a Website, Courtesy of a Freelance Writer

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

July 07 4 min

MyTracker’s Insights: New Free Tool to Analyze Audiences’ Interests

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

July 07 8 min

[Study] How Much Can You Save by Turning Off an Ad Campaign Based on LTV Predictions

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

July 06 7 min

Devices vs. Users: A New Level of Ad Campaign Analytics in MyTracker

In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.

June 27 3 min

How to Identify Fraud in Lead Generation Campaigns: Fake Data Metric now in Fraud Scanner

Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.

June 23 11 min

What is Web Analytics: The Beginner’s Guide 2023

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

June 20 7 min

Ad Campaign Tracking in MyTracker: A Step-by-Step Setup

Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.

June 19 3 min

Updated VK Ads integration: iOS re-engagement campaigns without IDFAs and reliable cross-device targeting

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

June 15 13 min

How to Create a Website: A Step-by-Step Guide with Examples

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

June 01 7 min

Why User Experience Is Usually Compromised Before the Launch

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

May 22 9 min

How to Track Pre-Installs for Google Play Auto Install (PAI)

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

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