March 23 8 min

4 Steps to Optimize Your Conversion Funnel with Push Notifications

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

March 13 11 min

Five Tips for Your SKAdNetwork 4.0 Marketing Strategy

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

    March 07 3 min

    Update: A Single Metric to Detect Bots and Emulated Devices

    You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

    March 03 12 min

    How to Track Mobile App User Onboarding with Custom Events

    How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

    February 27 32 min

    23 Powerful Marketing Tactics to Promote Your Product in 2023

    This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

    January 24 10 min

    7 Simple Web Analytics Tools for 2023

    Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

    January 23 11 min

    Four Ways to Use Churn Prediction in MyTracker

    In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

    December 27, 2022 8 min

    How to Measure Personalization Performance with A/B Tests

    In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

      December 14, 2022 12 min

      10 Metrics to Analyze Your App's Revenue in MyTracker

      This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

      December 09, 2022 18 min

      The 12 Mobile App Push Notification Templates You Need

      Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.

      December 05, 2022 28 min

      The Complete Guide to Mobile Push Notifications in 2023

      Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

      December 01, 2022 3 min

      All Ad Fraud Data Now Available in One Dashboard

      Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

      November 17, 2022 9 min

      From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

      In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

      November 11, 2022 3 min

      New Way to Detect Fraud Using Machine Learning in MyTracker

      Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

      October 27, 2022 8 min

      AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

      This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

        October 27, 2022 3 min

        MyTracker’s New Feature: Audiences

        Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

        October 10, 2022 12 min

        6 Effective Marketing Channels to Increase Quality App Installs

        There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

        September 05, 2022 4 min

        Personalized App Onboarding: Successful Apps Case Study

        See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.

        August 29, 2022 4 min

        Everything You Need to Know About SKAdNetwork 4.0

        SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

        August 26, 2022 26 min

        The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

        Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

        August 15, 2022 4 min

        Free Cross-Device Attribution and Reattribution Now in MyTracker

        Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

        August 08, 2022 9 min

        5 Tips for Marking Up Custom Events in a Mobile App

        In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

        July 20, 2022 3 min

        How to Predict a Mobile App's LTV on Your Own

        Learn to make data-based device revenue predictions with our step-by-step guide.

        July 11, 2022 9 min

        ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

        See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

        June 27, 2022 8 min

        5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

        In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

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