MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#monetization

How to Use Machine Learning Models in Mobile App Personalization

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

5 Proven Ways to Improve Your In-app Offers

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

All You Need to Know About How to Soft Launch a Game App

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

How to Make the Most of Your In-app Subscriptions

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

2021 App Monetization Guide: The Tips & Strategies You Need to Test

In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.

Ad monetization platform AdMob – now in MyTracker!

With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.