Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

There are multiple routes to app monetization, giving brands and developers plenty of options when it comes to ways to make a profit. In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.

With myTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.