The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.
We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.
Google Play Billing suspencion and revenue tracking options in MyTracker.
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!
There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.
In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.
In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.
With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.
EN