Understanding future purchasing patterns can help you better target customers. Here’s how customer behavior prediction can boost revenue and conversions.

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

Google Play Billing suspencion and revenue tracking options in MyTracker.

Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.

With MyTracker, you now have access to detailed analytics and ad revenue attribution on AdMob, a global ad monetization platform.

MyTracker has released an update that enables you to set up revenue data uploads to your account from server to server (S2S) on your own. Read on to find out more about the update.