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#web analytics
March 01 3 min

User Paths: a New Tool for User Journey Visualization

MyTracker introduces User Paths, a new free tool for analyzing user behavior on a website or mobile app.

January 29 10 min

How to Know When & What to Outsource: From the Experts

We talked to three business owners with extensive experience in the topic about their opinions on outsourcing, including when to get started and what to hand off.

January 29 13 min

Boosting Search Visibility & Site Traffic with Brad Smith

SEO and content marketing expert Brad Smith shares what steps businesses can take to boost their search visibility and site traffic now.

January 23 7 min

Creating an Accessible Website & Digital Presence with Jason C. Taylor

Jason C. Taylor— a digital accessibility expert— shares his most important advice about website accessibility.

November 14, 2023 5 min

Merging Web and Mobile: Why Unified Analytics Matter

Traditional analytics track web and mobile interactions separately, leading to fragmented insights. Unified analytics recognizes users across all devices, giving a complete picture of their actions and allowing for accurate targeting.

October 20, 2023 9 min

How to Conduct a User Flow Analysis to Visualize the Common Path Users Take

It can be difficult to visualize how customers will use your website. In this article, we will look at what a user flow is and how to conduct a user flow analysis.

October 09, 2023 11 min

What Content to Develop First When Launching a New Website

When you’re launching a new site (or a new rebrand), it’s difficult to know what to prioritize. See Dave Shanley’s advice for how to get started with content on a new site.

October 05, 2023 7 min

How to Create High-Engaging Visuals for Your Brand

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

September 22, 2023 7 min

Creating a Website Audience Profile with MyTracker

Let’s take a closer look at audience profiling and using MyTracker reports to obtain valuable information about your website visitors.

September 20, 2023 18 min

How to Commission an Agency to Create a Website and Never Regret It: 12 Tips by Co-Founder of Rocket Firm

Roman Nadein, a co-founder of the Rocket Firm IT production agency, talks about why companies commission digital agencies, the processes and costs involved, and how you can know your money is well-spent.

September 05, 2023 11 min

How to Track Your eCommerce Buyer's Journey

Knowing how to track your eCommerce buyer’s journey can help you optimize your sales funnel, shorten the sales cycle, and sell more.

September 04, 2023 3 min

Automatic Tracking of Website Events – Now in MyTracker

Automatic tracking of website events is already available to all MyTracker users for free.

August 16, 2023 9 min

Web Analytics for News Websites, Blogs and Digital Magazines

This article looks into key metrics for information sites to measure the audience's engagement with the content. Advertisers can use these metrics to decide whether to place ads or not.

August 11, 2023 10 min

Solving High Bounce Rate: How to Keep People On Your Site Longer

Knowing how to identify and resolve high bounce rates is an important part of funnel optimization, and that’s what we’re going to discuss.

July 25, 2023 8 min

Identifying & Tracking High-Quality Leads with Lead Scoring Expert Gary Amaral

No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs.

July 12, 2023 16 min

How to Start a Website, Courtesy of a Freelance Writer

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

July 07, 2023 4 min

MyTracker’s Insights: New Free Tool to Analyze Audiences’ Interests

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

June 23, 2023 11 min

What is Web Analytics: The Beginner’s Guide 2023

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

June 15, 2023 13 min

How to Create a Website: A Step-by-Step Guide with Examples

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

June 01, 2023 7 min

Why User Experience Is Usually Compromised Before the Launch

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

May 16, 2023 8 min

It'll Soon Be (Too) Easy to Develop a Website in A Day

Learn about the tools, strategies, and best practices to efficiently create a cross-platform website in a day and stay relevant in this competitive environment.

May 04, 2023 14 min

Understanding Site Attribution: Everything You Need to Know

Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.

January 24, 2023 10 min

7 Simple Web Analytics Tools for 2023

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

January 23, 2023 11 min

Four Ways to Use Churn Prediction in MyTracker

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

November 17, 2022 9 min

From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

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