MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#LTV

How to Predict a Mobile App's LTV on Your Own

Learn to make data-based device revenue predictions with our step-by-step guide.

MyTracker Introduces Free LTV Forecasting for E-commerce Stores

S2S data transfer has been in place for a while now. We are taking a step further and introducing unique LTV forecasting for e-commerce stores.

3 Easy Steps to Predicting App Revenue Based on SKAdNetwork Data

Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

MyTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

MyTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

Predictive Analytics: Revenue Forecasting Model in MyTracker

Access to large amounts of historical data gives companies the advantage of being able to predict user actions. In this article, we will walk you through the benefits of MyTracker's predictive analytics model.

Finances in MyTracker: metrics and the way they work

Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?

Calculating repeat customer value and choosing a retention tactic

It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.

Mobile gamer profile: MyTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

5 Tips for Creating and Optimizing Playable Ads

We will discuss the key points to consider when creating playable ad creatives and provide you with 5 useful tips to get started.