The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!
Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!
MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.
This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.