MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#marketing analytics

From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

6 Effective Marketing Channels to Increase Quality App Installs

There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

5 Tips for Marking Up Custom Events in a Mobile App

In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

7 Inspiring App Onboarding Examples That Will Help You Retain Users

You can improve user retention in the first post-install days. In this article, we will share seven proven ways to increase retention through improved onboarding.

8 Best Mobile Analytics Tools of 2022

Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

The 7 Smartest Mobile App Ads in 2021

Here are seven of the smartest mobile app ads that were running in 2021 and how you can adapt them for your business to replicate what made them great.

The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.