Today we are going to look at the way predictive analytics works, how myTracker team developed a proprietary predictive analytics tool, and, most importantly, why it is useful.
The ad platforms team at My.Games is responsible for monetizing and acquiring new users on gaming titles such as WarRobots, Hustle Castle, HAWK: Freedom Squadron and Left to Survive. In our new article we asked them to share how the team managed to significantly increase ROI and scale campaigns using LTV predictions by myTracker.
GDPR is a data protection regulation that was adopted by the European Union in May 2018. Yes, it has been two years since then, but many companies continue to get big by entering foreign markets with their applications and services. In this article, we have collected for you everything you need to know in order not to run into insane fines.
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in myTracker can be solved using different types of metrics. Let's consider them.
At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.
From now on, myTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.
myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.
Data is a highly valuable resource, especially in marketing. More data means more precise analysis and better business processes. This article will focus on how to best store and process myTracker data.
myTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.
Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.
We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.
We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.
Subscription-based revenue models have become a very popular app monetisation strategy. They see users pay a regular fixed fee to access the app or its incentivising features, while developers keep on working on delivering more and better content. However, many app owners are holding off on introducing paid subscriptions, or they did implement them and are now at a loss to get the desired result and convert non-paying users into long-term subscribers. As usual, an intelligent approach and a close look at key metrics are the answer.
Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.
Any marketing campaign for a mobile app essentially aims at finding the most effective, highest-conversion advertising strategy encouraging app purchases and installs at the lowest cost. Advertising channel performance can be assessed directly with post-click attribution. Each app install is matched to a click on a link or banner to help conclude which advertisement performs better.
However, the user does not always take an immediate interest in the product or app after viewing the banner or reading the advertisement. A few hours later, having read the entire news feed, the user thinks back about the product he has taken interest in. Then the user finds the app in the app store and decides to install it.
In such a case, it would be reasonable to attribute this action of the user to that particular advertisement since it caught his attention and made him install the app. Attribution of the user's actions to particular advertisements, even if not clicked immediately, is called post-view, or view-through, attribution.
With myTracker, you can now count your revenues from different ad formats with a breakdown by devices and even by users. These advertising revenue streams have been added to the Report Constructor section of the tracker.
From now on, ad revenue will also be displayed as a separate dimension of the ARPU and LTV metrics. You will no longer have to make the calculation by yourself, which required consolidating several revenue sources, as you can now just view the total revenue generated by your app (breakdown by income type should be disabled).
Great news! We have added visitor tracking for websites to myTracker. With this new feature, you are now empowered with product analytics across multiple platforms – not only for apps, but also for websites. This won't cost you anything extra. No caps on time periods, number of websites or number of users.
Every business, big or small, wants to know its real customer base and not be preoccupied with devices or platforms. But fragmented content consumption on multiple mobile devices is here to stay. What happens is that most tracking systems and attribution providers falsely detect multiple app users, which results in unreliable statistics and renders further data analysis less useful.
We are launching a beta test of a new function that brings you user-level statistics and believe that it will further improve your product and business.
What if you could predict your app’s expected revenue a few weeks or months in advance? Or know which ads will pay off rather than falling short of the target, and whether a customer is worth the acquisition costs?
To help you figure all this out, myTracker introduces a new, unique feature — LTV predictions for in-app purchases coming first as part of a broader set of predictive analytics capabilities. Leveraging data on billions of past events and their patterns, and based on your app’s individuality, predictive algorithms make it possible to predict the value of the users you acquire. The future is already here, all you need is to run myTracker and look at what is has to offer!
Nowadays, virtually every app that offers paid traffic acquisition has a mobile tracking and analytics tool. This is hardly a surprise — people spend time and money building and promoting their games and apps, and expect that process to pay off. They also want to be able to see how well their product is performing and what needs to be improved. Tracking systems give user acquisition statistics and show how your audience behaves in your app. This gives you a deeper insight into their agenda and choices, where they come from, why they came to you, what they might like to purchase, and what advertising format will be the most effective.
myTracker is now better than ever! We’ve updated our SDK to make data collection much faster and smoother.
We’ve also introduced forcingPeriod, a new feature for obtaining user data even if your app is uninstalled immediately after the initial install or launch.
From now on you can download data generated by your mobile applications connected to myTracker in raw format (“raw data”). You will have access to complete set of events without specific aggregation but with additional useful parameters provided by Mail.Ru Group, i.e. geo, source of install, etc.
Now game developers who use Unity 3d will no longer have to suffer from lack of data about their apps: myTracker releases a Unity SDK that opens access to detailed statistics and analytics.
myTracker is able to attribute most types of traffic and takes into account application costs and revenues, allowing you to track ROI for every acquisition channel and campaign. And thanks to the advanced system of user events, which has no restrictions on the number of events or their parameters and stores raw data, your product team will be able to collect the necessary data sets about its game, track user funnels and build custom reports for any dimensions, channel types and events.
Download myTracket Unity SDK: https://tracker.my.com/docs/sdk/unity/api