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Upload revenue data from various sources through an S2S API with myTracker

myTracker has released an update that enables you to set up revenue data uploads to your account from server to server (S2S) on your own. Read on to find out more about the update. 

How to Improve Your Web and Mobile Rankings

A hundred different paths, including social networks, contextual advertising, direct and affiliate links, and search engines, lead users to websites and apps. All these traffic sources can be roughly divided into organic and non-organic.

This article addresses:

  • The difference between organic and non-organic traffic
  • SEO and ASO best practices
  • How keywords, backlinks, and other ranking parameters work
  • How myTracker can help you with app optimization

What is Churn and How App Developers Can Reduce It

As a mobile app developer, how do you make sure there are more new users than those who leave? 

The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.

Segments in myTracker. What is this and how to use them

In order to know more about site visitors and mobile application users, you need to use data segmentation tools. A segment is a group of users selected according to specified parameters. Segments allow you to highlight the data you need, compare it with the overall metrics, and begin a detailed analysis of your audience.

Finances in myTracker: metrics and the way they work

Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?

How reattribution works in myTracker

After an app is installed, users often become dormant or even uninstall it from their devices. Dedicated campaigns are initiated to return such users, including push notifications, retargeting and mailouts. In this case, attribution turns into reattribution.

How myTracker helps you monitor ad costs

Gathering and analysing ad costs have never been easier with myTracker's single interface. A real time saver, it will spare you the effort of downloading data manually from multiple sources to consolidate into a spreadsheet. All needed data are already in myTracker. All it takes is specifying the ad rates, and you gain insight into your overall ad costs and key performance metrics such as ROI and ARPU.

Custom events in myTracker: making the most of your tracking system

Metrics such as the number of installs or LTV can say a lot about your app, revealing how effective your traffic-driving techniques are, how good the traffic turns out to be and whether your promotional efforts are actually paying off. But you can hardly use this information to improve the product as it lacks specificity. What's a new user’s journey like in the app? At what point does the number of users plummet? What purchases are least frequent, and which levels remain unbeaten?

How to spot mobile ad fraud

At myTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.

Calculating repeat customer value and choosing a retention tactic

It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.

Mobile gaming in first half of 2020: COVID-19 impacts

The myTracker team is here to share its own data on the evolution of Russian mobile gamers’ habits in the first half of 2020. We have analysed audience behaviours in the period from 23 March through 28 June across more than 1,000 mobile games with myTracker integration, comparing them with last year and pre-lockdown metrics.

myTracker presents a new tool to allow mobile fraud protection

A new Fraud Scanner tool by myTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.

How and why we added predictive analytics to myTracker

Today we are going to look at the way predictive analytics works, how myTracker team developed a proprietary predictive analytics tool, and, most importantly, why it is useful.

Case Study: How to boost UA-campaigns with myTracker

The ad platforms team at My.Games is responsible for monetizing and acquiring new users on gaming titles such as WarRobots, Hustle Castle, HAWK: Freedom Squadron and Left to Survive. In our new article we asked them to share how the team managed to significantly increase ROI and scale campaigns using LTV predictions by myTracker.

GDPR: What you need to know before entering foreign markets

GDPR is a data protection regulation that was adopted by the European Union in May 2018. Yes, it has been two years since then, but many companies continue to get big by entering foreign markets with their applications and services. In this article, we have collected for you everything you need to know in order not to run into insane fines.

Product and Marketing Metrics in myTracker: What to Use?

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in myTracker can be solved using different types of metrics. Let's consider them.

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

Pre-installs tracking: now in myTracker!

From now on, myTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

Measure the effectiveness of new features with myTracker

myTracker combines product and marketing metrics in a single interface and allows you to break them down by channel. There are tables and charts at your disposal that’ll tell you how the newly released feature is affecting user interest (for both existing and new audiences). You can see how well the update is doing with users, if it has made them more engaged, and if there are problems that urgently need fixing.

Storing and processing raw data from myTracker

Data is a highly valuable resource, especially in marketing. More data means more precise analysis and better business processes. This article will focus on how to best store and process myTracker data.

Web attribution – now in myTracker

myTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Review: key metrics for e-commerce apps

Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. myTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.

Audience segmentation in myTracker

We have added a new tool “Segments” and expanded the possibilities of audience analysis in myTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.

Mobile gamer profile: myTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

Guide on tapping the full potential of subscription-based apps

Subscription-based revenue models have become a very popular app monetisation strategy. They see users pay a regular fixed fee to access the app or its incentivising features, while developers keep on working on delivering more and better content. However, many app owners are holding off on introducing paid subscriptions, or they did implement them and are now at a loss to get the desired result and convert non-paying users into long-term subscribers. As usual, an intelligent approach and a close look at key metrics are the answer.

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