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January 24 10 min

7 Simple Web Analytics Tools for 2023

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

January 23 11 min

Four Ways to Use Churn Prediction in MyTracker

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

December 27, 2022 8 min

How to Measure Personalization Performance with A/B Tests

In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

    December 14, 2022 12 min

    Analyze Your App Revenue Using MyTracker's Free Financial Reports

    This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

    December 09, 2022 18 min

    The 12 Mobile App Push Notification Templates You Need

    Writing app push notifications is hard. These 12 mobile push notification templates (and some best practices) will get you started.

    December 05, 2022 28 min

    The Complete Guide to Mobile Push Notifications in 2023

    Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

    December 01, 2022 3 min

    All Ad Fraud Data Now Available in One Dashboard

    Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

    November 17, 2022 9 min

    From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

    In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

    November 11, 2022 3 min

    New Way to Detect Fraud Using Machine Learning in MyTracker

    Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

    October 27, 2022 8 min

    AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

    This is the ultimate guide to the AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

      October 27, 2022 3 min

      MyTracker’s New Feature: Audiences

      Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

      October 10, 2022 12 min

      6 Effective Marketing Channels to Increase Quality App Installs

      There are plenty of different app marketing channels out there, but they each have their own pros and cons. To help you find the right ones for you, we’re going to take a look at the 6 most effective types of marketing channels that will help you get high-quality installs quickly.

      September 05, 2022 4 min

      Personalized App Onboarding: Successful Apps Case Study

      See how popular apps personalize their onboarding process to improve user in-app experience and collect additional information about their app users.

      August 29, 2022 4 min

      Everything You Need to Know About SKAdNetwork 4.0

      SKAdNetwork 4.0 will bring dramatic changes to ad campaigns for iOS 16 apps: there will be privacy thresholds, hierarchical source identifiers and the ability to attribute web-based ads that direct to the advertised app’s App Store product page. Read more!

      August 26, 2022 26 min

      The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

      Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

      August 15, 2022 4 min

      Free Cross-Device Attribution and Reattribution Now in MyTracker

      Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.

      August 08, 2022 9 min

      5 Tips for Marking Up Custom Events in a Mobile App

      In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

      July 20, 2022 3 min

      How to Predict a Mobile App's LTV on Your Own

      Learn to make data-based device revenue predictions with our step-by-step guide.

      July 11, 2022 9 min

      ATT Opt-In Rates in iOS 14.5+ by Country and App Category after 1 Year

      See how well your app obtains ATT consents compared to the market average using our ATT opt in rates benchmarks for each region, country and app genre.

      June 27, 2022 8 min

      5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

      In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

      June 20, 2022 3 min

      [STUDY] Retention and Conversion Rates in Different App Categories

      The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

      June 06, 2022 14 min

      The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

      What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

      May 19, 2022 3 min

      Custom metrics now available in MyTracker's Report Builder

      MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

      May 17, 2022 9 min

      Key Mobile Fraud Trends by Platform, Region, and App Category

      This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

      May 13, 2022 8 min

      How to Use Machine Learning Models in Mobile App Personalization

      Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

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