Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!
As a mobile app developer, how do you make sure there are more new users than those who leave?
The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.