Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!
Writing app push notifications is hard. These 11 mobile push notification templates (and some best practices) will get you started.
In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.
This is the ultimate guide tthe AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage?
In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.
In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.
The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.
Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.
We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry
Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.
Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.
Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.
5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!
As a mobile app developer, how do you make sure there are more new users than those who leave?
The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.