MyTracker blog

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#product analytics

The Complete Guide to Mobile Push Notifications in 2023

Here's the most essential guide to mobile push notifications: pros and cons, use cases, statistics, push notifications on iOS vs Android, and more!

The 11 Mobile App Push Notification Templates You Need

Writing app push notifications is hard. These 11 mobile push notification templates (and some best practices) will get you started.

From acquisition to referral: How to analyze your AARRR funnel with MyTracker's product marketing reports

In marketing and product tasks, you often need to use different approaches to data analysis. These tasks in MyTracker can be solved using different types of metrics. Let's consider them.

AARRR Framework Guide: A Step-by-Step Overview of Channels, Tactics and Metrics

This is the ultimate guide tthe AARRR framework. What questions to ask ourselves at each stage? What channels and tools to use anf how to use them? What metrics to look at to assess performance at each stage? 

    5 Tips for Marking Up Custom Events in a Mobile App

    In this article, we’ll give you 5 useful tips for configuring custom events to collect the most detailed and relevant data on app interactions.

    5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

    In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

    [STUDY] Retention and Conversion Rates in Different App Categories

    The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

    Export User Segments with High Churn Prediction Rates

    Now you can export data with user IDs from MyTracker, which gives you a powerful tool to manage churn effectively and improve retention rates.

    8 Best Mobile Analytics Tools of 2022

    Top 8 mobile analytics tools you don't want to miss! From Swiss army knives to specialized services to help you grow your app's potential.

    [Study] Paying User and Rolling Retention Rate Benchmarks Across Game Genres

     We pulled data from more than 120 million app installs worldwide, on both iOS and Android to look at paying users and rolling retention rates for different niches across the games industry

    The Catch-22 of Freemium Models (& How to Make Real Profit off Your App)

    Freemium app models require a balance between a free version that’s engaging enough to get downloads and one that’s so useful that users never upgrade.

    7 Strategies to Improve In-App User Retention

    7 strategies that can reliably help increase retention for different types of apps.

    5 Easy Steps to Building a Conversion Funnel for Product Managers

    Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

    The User Journey to In-App Purchases: How to Optimize Your Sales Funnel

    Once you know what your user journey looks like, you can properly optimize and troubleshoot your sales funnel to maximize revenue. We'll look at each stage of the user journey to in-app purchases and what metrics you should be focusing on along the way.

    The Quest to Retain Users | 5 Strategies to Retain Players in Mobile Games

    5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

    Churn: What It Is and How App Developers Can Minimize It

    As a mobile app developer, how do you make sure there are more new users than those who leave? 

    The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.