In this article, we are going to look at how personalization can help you grow app revenue and how personalization performance can be measured using A/B testing. 

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

These 7 app description copywriting tips will increase downloads and boost brand awareness.

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.