MyTracker blog

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#audience segments

MyTracker’s New Feature: Audiences

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

4 Smart Ways to Identify Audience Segments in Your App Users

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

Audience segmentation now available for download from MyTracker

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.