MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#personalization

5 Tips for Speeding up A/B Testing from MyTracker’s Analysts

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

The Hows And Whys of Mobile App Personalization: A Comprehensive Guide

What is mobile app personalization? How will app personalization benefit your business? What types of app personalization are there? The following guide features everything you need to know about personalization to start offering custom experience to each individual user.

How to Use Machine Learning Models in Mobile App Personalization

Mobile app personalization based is best achieved with machine learning. Which ML models are best suited for your business? Read more.

5 Proven Ways to Improve Your In-app Offers

We’ve reviewed recommendations by leading gaming and mobile monetization experts and compiled five tried-and-true methods of increasing the effectiveness of in-app offers.

[Case Study] How Hustle Castle managed to increase ARPU in one player segment by 23% with MyTracker Personalize

How do you find a balance between providing a positive user experience and increasing your app’s revenue? That was the problem the Nord studio had before they came to MyTracker. Read on to find out how we helped them deal with it.

New product: Personalize, a recommendation engine to increase your app revenue

Boost your ROI with personalized offers and automate A/B testing by using Personalize - a new ML-based recommendation service for apps.

7 Golden Rules of A/B Testing to Save You Time and Money

Seven important yet simple A/B testing rules - at all stages of testing, from setting the goal to analyzing the results.