#metrics & reports
December 14, 2022 12 min

Analyze Your App Revenue Using MyTracker's Free Financial Reports

This article explains how MyTracker can help you review your project's key financial metrics and how to interpret, compare and combine them to get the full picture of your product's performance.

June 20, 2022 3 min

[STUDY] Retention and Conversion Rates in Different App Categories

The MyTracker team carried out research on retention and the number of paying users in different mobile app categories. Our findings will help you assess how your app’s performance compares to the market average.

May 19, 2022 3 min

Custom metrics now available in MyTracker's Report Builder

MyTracker has expanded its analytics toolkit: now you can create your own custom metrics in reports and compare any data without having to exit the tool and upload information to another platform for post-processing.

November 25, 2021 4 min

5 Easy Steps to Building a Conversion Funnel for Product Managers

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

August 26, 2021 13 min

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

July 21, 2021 3 min

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

June 25, 2021 11 min

How to Make the Most of Your In-app Subscriptions

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

April 07, 2021 8 min

10 Tips & Tricks to Master Push Notifications in Mobile Games

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

March 03, 2021 9 min

10 Key Metrics That Mobile Game Developers Should Track

Here are the 10 most important metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.

January 29, 2021 9 min

Churn: What It Is and How App Developers Can Minimize It

As a mobile app developer, how do you make sure there are more new users than those who leave? This article explains the nature of churn, how to calculate it, and reduce your app’s churn rate.