In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.
Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.
Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.
The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.
MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.
Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.
Here's what you need to know about how user attribution and reattribution work and how MyTracker can help you maintain the highest levels of attribution accuracy.
A step-by-step guide to getting your Install Referrer Decryption Key and adding it to MyTracker.
MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.
Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!
What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The MyTracker team has gathered data on actual user experience with ATT and is sharing it now!
The MyTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!
ATT prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with ATT pre-permission prompts for best success.
We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.
Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.
Any marketing campaign for a mobile app essentially aims at finding the most effective, highest-conversion advertising strategy encouraging app purchases and installs at the lowest cost. Advertising channel performance can be assessed directly with post-click attribution. Each app install is matched to a click on a link or banner to help conclude which advertisement performs better.
However, the user does not always take an immediate interest in the product or app after viewing the banner or reading the advertisement. A few hours later, having read the entire news feed, the user thinks back about the product he has taken interest in. Then the user finds the app in the app store and decides to install it.
In such a case, it would be reasonable to attribute this action of the user to that particular advertisement since it caught his attention and made him install the app. Attribution of the user's actions to particular advertisements, even if not clicked immediately, is called post-view, or view-through, attribution.
Nowadays, virtually every app that offers paid traffic acquisition has a mobile tracking and analytics tool. This is hardly a surprise — people spend time and money building and promoting their games and apps, and expect that process to pay off. They also want to be able to see how well their product is performing and what needs to be improved. Tracking systems give user acquisition statistics and show how your audience behaves in your app. This gives you a deeper insight into their agenda and choices, where they come from, why they came to you, what they might like to purchase, and what advertising format will be the most effective.
