#metrics

5 Easy Steps to Building a Conversion Funnel for Product Managers

Track the user journey using five pre-configured events and an unlimited number of custom events and parameters, while also benefiting from additional filters to refine the required data.

Retention 101: Learning How Well Your App Can Retain Users

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

Google Ads: Costs, Clicks & Impressions for Web Placements + SKAdNetwork Conversion Data now in MyTracker!

MyTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

How to Make the Most of Your In-app Subscriptions

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

10 Tips & Tricks to Master Push Notifications in Mobile Games

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.

10 Key Metrics That Mobile Game Developers Should Track

Apart from having the most potential, mobile gaming is also the most challenging niche in the mobile application market.  Here are the 10 relevant metrics that help game developers and analysts measure the effectiveness of their efforts and increase product value.

10 Key Mobile Game App Metrics

Churn: What It Is and How App Developers Can Minimize It

As a mobile app developer, how do you make sure there are more new users than those who leave? 

The key metric for measuring this is the churn rate. This article will explain the nature of churn, how to calculate it, and reduce your app’s churn rate.