Understanding future purchasing patterns can help you better target customers. Here’s how customer behavior prediction can boost revenue and conversions.

Expert Jonny Hughes discusses why branded imagery is so important and how to create branded images that get results and engagement.

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.

Audiences is a new tool that allows you to automatically send audience segments to advertising platforms.

In this article, we’ll look at a number of ways to speed up A/B testing leveraging the right product approach and a little bit of math.

Audience segmentation for app developers is essential to understand who is engaging and how. See four ways to use audience segmentation with MyTracker here.

Audience segment identifiers can now be downloaded from MyTracker for use in other systems or advertising accounts.