#traffic

Analyzing Drop in User Engagement: 8 Scenarios and How to Handle Them

This Guide to Analyzing Drop in User Engagement describes 8 scenarios of why user activity drops based on our assumptions and how MyTracker can effectively address them.

How to Improve Your Web and Mobile Rankings

A hundred different paths, including social networks, contextual advertising, direct and affiliate links, and search engines, lead users to websites and apps. All these traffic sources can be roughly divided into organic and non-organic.

This article addresses:

  • The difference between organic and non-organic traffic
  • SEO and ASO best practices
  • How keywords, backlinks, and other ranking parameters work
  • How MyTracker can help you with app optimization

Segments in MyTracker. What is this and how to use them

In order to know more about site visitors and mobile application users, you need to use data segmentation tools. A segment is a group of users selected according to specified parameters. Segments allow you to highlight the data you need, compare it with the overall metrics, and begin a detailed analysis of your audience.

Finances in MyTracker: metrics and the way they work

Mobile analytics is the easiest way to see how your strategy is performing. How much do you earn from new users as compared to your advertising costs?

How reattribution works in MyTracker

After an app is installed, users often become dormant or even uninstall it from their devices. Dedicated campaigns are initiated to return such users, including push notifications, retargeting and mailouts. In this case, attribution turns into reattribution.

How to spot mobile ad fraud

At MyTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.

Calculating repeat customer value and choosing a retention tactic

It seems to be common knowledge that retaining a customer is cheaper than attracting one. New research on retention tools and their importance for business is published every year, but the exact mechanisms are often left out. Let us walk you through it.

Mobile gaming in first half of 2020: COVID-19 impacts

The MyTracker team is here to share its own data on the evolution of Russian mobile gamers’ habits in the first half of 2020. We have analysed audience behaviours in the period from 23 March through 28 June across more than 1,000 mobile games with MyTracker integration, comparing them with last year and pre-lockdown metrics.

MyTracker presents a new tool to allow mobile fraud protection

A new Fraud Scanner tool by MyTracker analyzes app installs for fraud by a large number of parameters and marks those that it considers fraudulent. This allows users to protect their application from unscrupulous advertising platforms and partners, thus significantly saving the advertising budget.

Apple's impact on the market and attribution development scenarios: overview of IDFA changes in iOS 14

At WWDC, Apple announced that iOS 14, which is expected to be launched this September, will change the approach to handling the Identifier For Advertisers (IDFA). According to the new rules, all applications will have to request user consent before sending their data to advertising platforms.

Pre-installs tracking: now in MyTracker!

From now on, MyTracker allows you to track the activations of pre-installed applications using the data that is transmitted using the tracker indentificator. You will be able to evaluate the effectiveness of promotion by pre-installs, to understand what advantages and disadvantages it has in your case.

Web attribution – now in MyTracker

MyTracker now lets you monitor your web campaigns. You can create ad campaigns for your website and collect data on the attracted audience. Get a comprehensive picture of all your project platforms in a single window.

Review: key metrics for e-commerce apps

Steering an online businesses without metrics at hand is like flying an aircraft without a dashboard. Top e-commerce businesses use a whole lot of metrics helping improve the app and make ads more effective. The ongoing monitoring of these metrics is the key enabler of future success. MyTracker’s strength is that it offers all it takes to handle them. You only need to know what and how to measure.

Audience Segmentation Now in MyTracker

Learn how to divide your users into groups according to socio-demographic characteristics, traffic sources, activity, and custom events.

Mobile gamer profile: MyTracker research

We used the data of 92 gaming apps to analyse behaviours and habits of paying mobile gamers in Russia, draw a picture of a typical gamer, and assess the correlation between a country's GDP and ROI of gaming projects.

Playable ads: things you should know

Users are tired of intrusive, boring and irrelevant ads. The tide is turning to creative formats that can take full advantage of mobile platforms.