How to Monitor Ad Costs with MyTracker

Gathering and analysing ad costs have never been easier with MyTracker's single interface. A real time saver, it will spare you the effort of downloading data manually from multiple sources to consolidate into a spreadsheet. All it takes is specifying the ad rates, and you gain insight into your overall ad costs and key performance metrics such as ROI and ARPU.

How Ad Costs Analysis Works in MyTracker

MyTracker automatically calculates ad costs at the tariff plans linked to your campaign. 

Feel free to link an unlimited number of tariffs to an ad campaign, specify the period during which they will apply or change them as your campaign gains momentum. Should the tariffs change, your campaign costs can always be corrected. The correction can be activated for a specified period during which the tariffs will apply and will then be used in calculating the costs and efficiency of your campaigns. You can add any number of corrections to a campaign.

All tariffs and corrections are specified directly in the MyTracker interface, which is far more convenient compared to similar systems. The latter often monitor costs directly via a tracking link, and there are two things wrong with that. First, it requires you to manually specify the price in each link, and second – you become dependent on your partners. If they fail to manually update links on their side when campaign costs change, it can lead to errors in calculating some metrics, including CPI, ROI, and LTV.

In MyTracker, you are the one in control over the costs data, which rules out any possibility of distortions.

What Tariff Types Are Available

You can choose from 12 tariff types (pricing models), which can be divided into four groups:

1. Cost per Action (CPA)

With this option you pay only if a user completes a specified action with your app. The actions you can choose from include:

2. Cost per Mille (CPM)

You can define the price of 1,000 impressions. For higher accuracy, the system does not round to the nearest thousand. Instead, your rate is divided by 1,000 and applied to each impression.

3. Cost per Click (CPC)

Just as the name implies, you specify an amount you pay when the ad is clicked.

4. Revenue share

An arrangement wherein your advertising partner gets a share of what the user spends in your app. This includes both a share of revenue and a share of revenue post attribution. You can define the rate (% of revenue to be shared) and the period (days) during which the terms apply post user acquisition. In this case, you do not need to specify the currency as the tracker records what your customers buy and for how much.

If you don’t want to calculate the campaign effectiveness, or you want to do it separately, you can pick Other in the rates list. In this case, MyTracker will not calculate campaign costs.

How to add tariffs

After you create an ad campaign, go to the respective page and press the +Add button next to Tariffs.

Fill in the tariff form in the next window. Choose its type, start time, end time (optional), currency and rate. In case of revenue share, you will need to specify a period instead of currency and a percentage instead of rate.

Depending on the terms agreed with the advertising contractor, you can set up multiple prices. For instance, traffic from different countries can be priced differently. This is also where you set countries (if none are selected, a single rate will be applied to all users originating from the source, no matter their location).

You can view all rates of a particular campaign by clicking the "$" symbol to the right of its name in the campaign list. From here, you can also view the full list of the relevant tracking links and corrections. To add a new correction, go to the Corrections section on the campaign page and specify the amount in the respective currency.

Once you set up a tariff and add tracking links, the system starts calculating ad costs automatically – in a single interface with all your other metrics. This makes it even easier to identify the most effective advertising channels while weeding out those that don't work.

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Tags: attribution marketing analytics metrics & reports