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Custom events

Automatic event name

The name of the automatically tracked event on the site:

  • Form submission
  • Click on phone
  • Click on email
  • Click on social network
  • Open messenger
  • Site search
  • View catalogue
  • View product
  • Go to cart
  • Add payment info
  • Complete checkout

The events are tracked automatically if you turn on the «Automatic events» option on the app page. Learn more.

Use this dimension with the «Automatic events» metric

Event name

Name of custom event. This dimension makes sense only when coupled with metrics "Events" or "Events LT".

Parameter name

Name of parameter of custom event. This dimension makes sense only when coupled with metrics "Events" or "Events LT".

Parameter value

Value of parameter of custom event. This dimension makes sense only when coupled with metrics "Events" or "Events LT".

Automatic events

The total number of events automatically tracked on the website:

  • Form submission
  • Click on phone
  • Click on email
  • Click on social network
  • Open messenger
  • Site search
  • View catalogue
  • View product
  • Go to cart
  • Add payment info
  • Complete checkout

The events are tracked automatically if you turn on the «Automatic events» option on the app page. Learn more.

Use this metric with the «Automatic event name» dimension to know the number of individual events

Events (d)

The total number of custom events that occurred on devices during the selected report period.

To log the Custom events, you need to configure SDK for iOS, Android, Unity, Flutter, Web platforms, or send events via S2S API.

EventsFlow metric
Events CACurrent Attribution metric
Events LTLifeTime metric
Events ATAttribution Time metric

Events (u)

The total number of custom events that have been made by users during the selected report period.

To log the Custom events, you need to configure SDK for iOS, Android, Unity, Flutter, Web platforms, or send events via S2S API.

EventsFlow metric
Events CACurrent Attribution metric
Events LTLifeTime metric
Events ATAttribution Time metric

Events (p)

The total number of custom events that made by users in the VK Mini Apps and VK Play platforms.

To log сustom events, you need to configure event sending via VK Bridge (for VK Mini Apps platform) or upload data via S2S API (for VK Mini Apps and VK Play platforms).

EventsFlow metric
Events CACurrent Attribution metric
Events LTLifeTime metric
Events ATAttribution Time metric

Unique events (d)

Unique events where the uniqueness is defined by the following combination: device + event name.

Unique eventsFlow metric
Unique events CACurrent Attribution metric
Unique events LTLifeTime metric
Unique events ATAttribution Time metric

Unique events (u)

Unique events where the uniqueness is defined by the following combination: project user + event name. Events with the same names that occurred on different devices or in different apps, but in the same project, are not unique.

Unique eventsFlow metric
Unique events CACurrent Attribution metric
Unique events LTLifeTime metric
Unique events ATAttribution Time metric

Unique events (p)

Unique events where the uniqueness is defined by the following combination: platform user + event name.

Unique eventsFlow metric
Unique events CACurrent Attribution metric
Unique events LTLifeTime metric
Unique events ATAttribution Time metric

Unique events with parameters (d)

Unique events where the uniqueness is defined by the following combination: device + event name + event parameters.

Unique events with parametersFlow metric
Unique events with parameters CACurrent Attribution metric
Unique events with parameters LTLifeTime metric
Unique events with parameters ATAttribution Time metric

Unique events with parameters (u)

Unique events where the uniqueness is defined by the following combination: user + event name + event parameters. Events with the same names that occurred on different devices or in different apps, but in the same project, are not unique.

Unique events with parametersFlow metric
Unique events with parameters CACurrent Attribution metric
Unique events with parameters LTLifeTime metric
Unique events with parameters ATAttribution Time metric

Unique events with parameters (p)

Unique events where the uniqueness is defined by the following combination: platform user + event name + event parameters.

Unique events with parametersFlow metric
Unique events with parameters CACurrent Attribution metric
Unique events with parameters LTLifeTime metric
Unique events with parameters ATAttribution Time metric

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