In this article, you will learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks. Equipped with this knowledge, you will be able to collect data to assess the efficiency of your ad campaigns.
Tracking is the process of gathering data and insights about the performance of online advertising campaigns.
The following are the steps for successful ad campaign tracking in MyTracker:
If you follow all the steps, you'll get an overall picture of the ad campaign performance and be able to build reports in the MyTracker interface.
The following are the basic terms we use in this article:
Attribution refers to the link between an ad and a user engaging with your website or application. Attribution is based on the characteristics the analytics system gets from users' devices. Using this data, we can conclude that the user came to the website or the app due to a particular ad campaign.
To receive data on ad campaigns, set up tracking. The setup has four potential components:
Now let's see how to add an advertising campaign, create a tracking link and set up postbacks.
First, add the advertising campaign particulars:
Once all the fields have been filled, click Add to save the data and add the campaign.
After the campaign has been added, you will be redirected to its preview screen, which may look like this:
On the campaign preview screen, you can set up tracking links, postbacks, rates, and adjustments.
The screen with adding of tracking links has several fields:
Once all the fields have been filled, click Add to save the data and add the tracking link.
After adding the tracking link, you return to the tracking link section of the campaign preview, which may look like this:
This screen shows:
A tracking link consists of three components:
All the information that is added to the link after the "?" is macros that convey additional information about the ad campaign. They are added to the link automatically based on the data that can be provided by the advertising partner.
The data after the "?" should not be deleted or changed, as this can result in a loss of information about the campaign. However, you can attach more macros to the link. See our documentation for the list of available macros.
After the tracking link is added, you can edit it by configuring deep links or attribution windows.
The Postback tab takes you directly to the screen where you can view them. Postback is not enabled automatically, so it’s better to do it at the start of the ad campaign setup.
In the example above, we can see that there are 7 postbacks available for the app. To enable them, click the pencil icon, which will redirect you to the postback settings screen titled “Events sending”.
This screen may vary depending on the ad partner. In general, sent events can be standard, embedded in the SDK settings, or custom, i.e. configurable.
In this article, you learned how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks. Equipped with this knowledge, you will be able to collect data to assess the efficiency of your ad campaigns.
Now you need to analyze these data using reports. To this end, MyTracker offers two key tools: Dashboard and Report Builder.
The Dashboard features charts for easy and convenient displaying of information about the main metrics of your app or website.
The Dashboard helps you promptly assess the key metrics. You can choose which information will be displayed in your dashboard, and in what form. However, for a more in-depth analysis of data and their changes, use the Report Builder.
The Report Builder is a tool that enables you to build a table with information on any metrics. It features all the data collected and analyzed by the tracker, including custom events.